Pets

World's first virtual dog leash means no more tangled Fido

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The Heel Roam 350 lets your pupper run freely up to 750 feet
Heel
The Heel Roam 350 lets your pupper run freely up to 750 feet
Heel
The Heel Roam 350 collar looks stylish, matching the Yeti in the background
Heel
The Heel Roam 350 remote has haptic feedback to let you know if your dog has roamed too far
Heel
You can set the radius from 10 feet to 750 feet while you're hiking the trails
Heel
Heel customer submitted photo, this one from Justin Gilbert walking Daisy Moon
Heel
How the Roam 350 functions with up to three K9 companions
Heel
The Heel Roam 350 collar and remote
Heel
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So long, days of getting tripped up on your dog's leash and having to do clumsy pirouettes. No more untangling your pudgy little pooch from signposts and fire hydrants. Heel has launched the Roam 350, which it claims is the world's first virtual dog leash.

Using proprietary wireless technology dubbed "Autoprox" in both your dog's collar and a remote you carry on your person, you can set Heel's virtual leash length as close as 10 ft (3 m) up to 750 ft (229 m) away. Should your doggo exceed the distance you set, the collar will issue a warning, letting your dog know it's a little too far. And should your dog not heed that warning, a "correction" will be made.

As far as types of correction go, you can choose between two options: a vibration to let your pup know they've crossed the end of the line, or an optional static shock if your pupper is really being a bad boy.

The Heel Roam 350 collar looks stylish, matching the Yeti in the background
Heel

Heel's target market is owners who want to hike, camp, bike, or even work on their property with their pups while still allowing their furry friends to explore close by.

A single remote can pair up with three K9s, so there's no need to carry around additional remotes. Plus, the remote itself has haptic feedback and will alert the owner if and when warnings or corrections have been given to the dog.

The system operates on its own and does not require a cellular signal, Wi-Fi or GPS, making it ideal if you're on a far-away hike or camping deep in the woods. As far as battery life goes, Heel claims that using the virtual leash for four hours a day will get you four days of usage in automatic (Autoprox) mode and eight days in manual.

The Heel Roam 350 remote has haptic feedback to let you know if your dog has roamed too far
Heel

The smallest dog that the Heel folks have seen wearing the Roam collar is a six-month-old Rat Terrier, which generally weigh between 8 to 12 lb (3.6 to 5.4 kg). Any breeds smaller, and the collar might not be compatible.

While technologies like geofencing are fantastic for keeping your well-behaved good boys and good girls where you want them, they're not 100% foolproof. Heel encourages responsible pet ownership following all laws, regulations, and common sense to keep you, your pets, and others safe.

Source: Heel

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11 comments
MCG
Sit, Ubu, Sit. Woof! Good dog!
windykites
New dog control gadget unleashed!
paul314
If your batteries die in the remote, does it "correct" the dog continuously?
Bob Stuart
My dog did that completely automatically. I gave him credit for knowing what was appropriate, and he never made a misstep. If I walked downtown, he'd get closer as the streets got busier, and if I went into a building, he'd heel so well we were never challenged for a leash. If the building sold food, he'd just sit outside. The first time we went hitchiking, I hadn't seen him for a half hour as I broke camp, but when a car pulled over, he was with me before it stopped.
dcpfjr
You would think the developers would have thought of this. Have a 2-stage warning. The first would be the buzzing and the 2nd would be the shock, at different distances, of course. That would be a great way to train the dog used to it. He/she would soon learn to not go beyond the buzzing.
kwalispecial
Shock collars are going out of fashion. PetCo doesn't even sell them anymore because of the ethical issues. I'm surprised someone would come out with a new shock collar product now.
JS
@MCG - Ubu? I've gone my entire life thinking it was "Sit, booboo, sit! Good dog."

@kwalispecial - I treaded lightly when how to include that info. I've personally tried a shock collar on myself (and on a few fellow human volunteers for the lulz, but never on a dog) at full power. It would certainly correct any of my bad behaviors. :F
John
Light on details, I assumed Bluetooth but then they mention own 'Autoprox' technology then show own receiver - their own radio signal?
JS
@John - correct, sir. It's their own proprietary technology.
AS89
So another words it’s an Ecollar under a different name. 🤷🏻‍♀️ And instead of you manually correcting your dog the collar does it for you if they pass your set limits.