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Samsung raises the curtain on 4K, HDR Cinema Screen display

Samsung has unveiled its new Cinema Screen, capable of displaying in 4K and HDR
Samsung has unveiled its new Cinema Screen, capable of displaying in 4K and HDR
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Samsung has unveiled its new Cinema Screen, capable of displaying in 4K and HDR
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Samsung has unveiled its new Cinema Screen, capable of displaying in 4K and HDR
Samsung says its new Cinema Screen has a peak brightness that's 10 times higher than standard cinema projectors, without distortion or interference
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Samsung says its new Cinema Screen has a peak brightness that's 10 times higher than standard cinema projectors, without distortion or interference
Samsung's new CInema Screen is 34 ft (10.4 m) and will be exhibited in Las Vegas this week
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Samsung's new CInema Screen is 34 ft (10.4 m) and will be exhibited in Las Vegas this week

Cinema screens may have your home entertainment setup beat in terms of size, but picture quality is another matter. Displays capable of 4K resolution and High Dynamic Range (HDR) are getting more common in homes, but remain relatively rare in theaters. In a bid to help get more butts in seats, Samsung has unveiled a new cinema-sized LED display that brings both 4K and HDR to the big screen.

Measuring 34 ft (10.4 m), Samsung's new Cinema Screen is a direct-lit LED display, which means the LCD panel is illuminated by rows of LEDs behind it. That makes it thicker than a display that's edge-lit (where the LEDs are arranged around the outside edge of the screen), but adds the advantages of higher peak brightness and better contrast – the hallmarks of HDR.

Peak brightness hits a high of 146 foot-lamberts (fL), which Samsung says is 10 times the level a standard cinema projector is capable of. With the backlight evenly spread out, the brightness should be uniform across the screen and not suffer from distortion or interference. On the contrast front, the company claims that settings like ultra-contrast and low tone grayscale can create a ratio of almost infinity:1 between bright colors and deep blacks.

To complement the 4K, HDR visuals, the sound quality is apparently also getting an upgrade. Although there aren't yet any details on just what that might include, Samsung's Audio Lab is working with Harman's Cinema Group to create what it calls an "innovative audio solution."

Samsung says its new Cinema Screen has a peak brightness that's 10 times higher than standard cinema projectors, without distortion or interference
Samsung says its new Cinema Screen has a peak brightness that's 10 times higher than standard cinema projectors, without distortion or interference

"As the popularity of advanced at-home entertainment systems and streaming platforms increases, theaters must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else," says Sang Kim, Vice President of Samsung Electronics America. "Our new Cinema Screen technology brings a more powerful and high-quality picture to the big screen, creating an environment where viewers feel as if they are part of every scene."

Samsung's Cinema Screen is currently being certified by Digital Cinema Initiatives (DCI) to make sure it meets the required benchmarks. While no pricing or release information has been announced yet, Samsung is exhibiting the screen in Las Vegas this week to coincide with the CinemaCon 2017 conference.

Source: Samsung

2 comments
guzmanchinky
I'm still waiting for the helmet you put on and it gives you a virtual theater experience with 4k for each eye and amazing surround sound.
Rustin Lee Haase
I'm glad I'm not investing. I'll bet 4K OLED will hit before the theater is finished financing this thing. Then there's 8K. Perhaps OLED 8K at 10m will be a final long term good investment. I'll bet it won't be long 'till then. I can see 3m 8K in home theater projectors hitting very soon since 4K is already here in full force for <$10000. Not a good time to invest but progress sure is exciting. Now if only people would start producing content worth watching.
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