When we talk about revolutionizing television, we usually mean new approaches to content and connectivity, expecting the television's form factor to remain roughly the same. But if a new teaser is any indication, Samsung may turn that idea on its head … or perhaps on its side.
In a CES 2013 teaser image (pictured above), Samsung shows a glimpse of a TV that eschews common expectations about televisions. The minimalist set appears to be sitting in portrait mode. Some have speculated that it's also sporting a translucent display.
Something new?
A portrait-mode television would be novel, but hardly practical. Most programming is shot in 16:9 widescreen format. Either Samsung's engineers have been drinking too much eggnog, or this teaser isn't what it seems.What Samsung could be teasing is a set that rotates between landscape and portrait. Perhaps its base or wall mount is designed for easy (remote?) rotation between the two orientations. But why would you want a TV that sits in portrait mode?
Samsung AirPlay?
One possibility is an AirPlay-like local streaming service. As you see in the above rendering, a mirrored Galaxy S III display would be right at home on the teased television. Apart from some letterboxing on the sides, it's a good fit for mirrored smartphone or tablet content.
This would potentially solve a problem with display mirroring. When using Apple's AirPlay mirroring, portrait content is tiny and crunched. Vertically-oriented games like Cut the Rope are dominated by huge black blocks on either side. A TV that easily rotates could be one answer.
Perhaps Samsung is ready to accelerate its push for the connected living room, and a rotating HDTV plays a part in that.
Translucent?
At first glance, the teaser also appears to show a translucent display. But if you look closely, the TV's display doesn't match the background. The background appears to show a beach's water line, while the horizon on the TV's screen appears to be land.If Samsung is playing with translucency, there is some precedent. Last year, the company demonstrated semi-transparent displays for use in refrigerators and virtual billboards.
Like a portrait-mode HDTV, though, there are few logical reasons to make a see-through television display unless it is designed to also serve as a window.
Stay tuned
Teaser images are designed to get our attention, and this one has succeeded. Is Samsung really making a translucent TV that sits in portrait mode? Or is it part of a greater push to own the 21st century living room? We'll find out next week at CES 2013.Source: Samsung Tomorrow, via The Verge
In the convergence of phone, computer/internet and TV, it would make sense to offer a large screen product that can receive all three inputs. When not engaged for one of these pursuits, a screen that can be configured to show art or pictures (in portrait or landscape) would be a little bit of icing on the $3000 cake...
I think if a big company finds a way to present vertical screens as "new", they could hit big, specialy with iPhone fans. Btw, I use one regular and one upright screen for a while now... and the vertical one is really useful. Surfing is a lot easier on a vertical screen, more of the content fits in, it's easier to read, and it has a nice feel to it.
Vertical videos look fashionable, and cool. I'm just saying... and yes, I know, "say no to vertical video, and old Mila Kunis" is a very funny YT video.