SEIL's got direction signaling in the bag
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View gallery - 19 images
View gallery - 19 images
As it is only a relatively small percentage of cyclists will buy this and to motor vehicle operators it will basically be seen as a novelty and it won't automatically register that the message flashing on the back of the cyclist is in fact a warning to their intentions.
The animations really need to be limited to left, right and stop. Otherwise you will get people writing all sorts of advertising or crap on the device. making it a distraction.