We're all encouraged to eat more fresh fruit - whether by parents, partners, or physicians - but it isn't always the easiest advice to follow. Fresh fruit doesn't stay fresh for long, especially if it sits in a bowl with other types of fruit that are closer to being past their best. It's also difficult to know what size of bowl you need to own in order to accommodate the differing numbers and types of fruit you are storing at any one time. Stretchy Bowl is an effort to solve both these issues.

Stretchy Bowl comprises an easy-to-assemble white metal base and a round piece of elastic fabric held in place by a metal hoop. The porous fabric sits on top of the base like a trampoline waiting to be weighed down with fruit. As you add individual pieces of fruit it shapes itself correctly to hold the fruit in place. Its maximum capacity is dictated by the curved legs of the base.

The breathable material allows air to circulate more routinely, keeping all sides of the fruit equally exposed. This should prevent one piece of fruit sitting enclosed on all sides and forgotten at the bottom of the bowl from going rotten too quickly and taking the rest of the bowl's fruit down with it.

When the fruit bowl isn't being used it can be flattened down for easy storage or transport. Stretchy Bowl comes in three colors: blue, red, or gray fabric to complement the white base. It is priced at US$59.

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