Advertising

Last year a longstanding conspiracy was reignited, telling the tale of how your smartphone is listening to your conversations and delivering targeted ads, but it still isn't true and the way you actually get your ads is much more unsettling.

Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town since its launch. It certainly divides opinions for a car maker with a rich history of nearly 100 years.

Back in May, a startup emerged from stealth offering the prospect of a free 55-inch 4K television to avid gogglebox watchers. The catch? A second screen underneath feeding frequent adverts. Now Telly has started shipping the "free TV" to US households.

This clever robotic EV charger will find a parking spot, reserve it for you, then sit behind you to charge your EV. It's a nifty idea, but we do wonder how Ziggy will cope with the brutally competitive environment of a mall car park on Christmas Eve.

When viewing sports coverage from other countries, it's common to see advertising boards promoting products you've never heard of, but a new TV system is capable of digitally replacing that advertising content with region-specific products.

Facebook and Twitter have recently laid out differing policies regarding political advertising. One platform has decided free speech is of utmost importance while the other has simply banned political ads altogether.

A longstanding conspiracy is the tale of how Facebook is listening in on your conversations, but the way it is actually serving you ads is much more unsettling.

Using a script written by IBM's Watson supercomputer, trained with a long list of award-winning luxury brand commercials and human emotional response data, Lexus has shot a TV ad digitally designed to make you feel things. Does it work? Well, kind of.

In a world bombarded by screens constantly blasting ads and visual noise, a team of artists and designers wondered if glasses could be created that can black out all those invasive messages. After a year of research and prototyping the IRL Glasses are now launching on Kickstarter.

Researchers at the University of Washington (UW) have pioneered a technique where everyday objects, such as advertising posters or articles of clothing, can be embedded with transmitters that piggyback ambient FM signals to send data to nearby smartphones and radios using almost no power.

Piccadilly Circus' famous wall of light-up adverts will be switched off by site owner Land Securities in January so they can be replaced by a single high-resolution LED screen that will be the biggest in Europe.

Given that transport trucks travel across continents, the advertising on them can't be for regional businesses … right? Well, it soon could. RoadAds has developed e-ink displays that are mounted on the back of trailers, and that automatically change content depending on their location.