Fender

Fender conceived the Acoustasonic as the "modern acoustic" guitar. Slim, lightweight and super easy to play, it's a digital twist on a familiar organic form. We spoke to Fender's VP of R&D about how this "transitional" guitar works and what it means.

This tiny, $100 gadget plugs into your guitar where the lead would normally go, and gives you instant access to 12 beautifully modeled amp sounds and a range of effects through headphones, for super-portable practice and recording. Very impressive!

10 guitars in one; that's the promise with Fender's groundbreaking digitally-enhanced Acoustasonic range, and the new Jazzmaster flavor pushes things further and harder than ever before. We've spent two weeks with Fender's brave leap into the future.

With the release of the "Spark-O-Matic" Jazzmaster, Fender has completed its Parallel Universe II line up, an eight model range of limited edition electric guitars that combine elements of different Fender icons to create some interesting oddities.

Fender is celebrating its 75th anniversary this year, and is marking the occasion with special editions of its most popular models – the Telecaster, Stratocaster, Precision Bass and Jazz Bass.

This extraordinary hundred-buck headphone amp plugs straight into your electric guitar, giving you access to a dozen beautifully-made amp emulators and a swag of quality effects in about the most portable package we can imagine.

Fender mashed up different guitar models for its Parallel Universe series in 2018. The company launched the second edition in July, and has now released its fifth member – a gorgeous black and gold bruiser called the Troublemaker Tele Deluxe Bigsby.

When people start learning to play guitar, a full-size electric can seem pretty daunting. For those looking for something just a little bit smaller, Fender has responded with a couple of electrics and a bass that can also serve as travel companions.

For its limited edition 2020 Parallel Universe series guitars, Fender has mashed up different models to create oddball new ones. And the latest is possibly the oddest of them all – the Maverick Dorado.

Back in January, Fender hit California's National Association of Music Merchants show with a bunch of stunning Custom Shop guitars, and new models dedicated to the 70th anniversary of the Broadcaster. Now these birthday boys have gone on sale.

Last year, Fender broke into new territory with the launch of the American Acoustasonic Telecaster, which came with the tagline – "acoustic, electric and everything inbetween." The iconic brand has now added a Stratocaster to the lineup.

Fender Custom Shop's Yuriy Shishkov has impressed us before with his stunning one-off creations, including the Master Repeater Tele and the Studioliner. His latest offering for NAMM 2020 is a bejeweled Stratocaster inspired by a Fabergé egg.