Lensbaby

Lensbaby has announced a new three-in-one creative lens for mirrorless cameras. The rotating optic allows users to switch between Lensbaby’s Twist, Velvet, and Sweet creative effects without having to swap lenses.

The Twist 60 is a new lens from Lensbaby which is inspired by a vintage Petzval optic from 1840. The lens is designed to be used with full frame cameras where it can give backgrounds filled with iconic swirly blurs.

Lensbaby has launched the Velvet 56, a 56-mm F1.6 portrait lens for DSLRs and mirorless interchangeable lens cameras. The new manual focus lens is said to produce velvety, glowing portraits, and can also be used for macro photography.

Lensbaby is bringing its distinctive sweet-spot style of photography to the iPhone with a new selective focus lens that uses magnets to attach to the phone. The LM-10 Sweet Spot Lens is being launched with a Kickstarter campaign.

Lensbaby's new Spark lens allows photographers to get shots with one "sweet spot" of focus, surrounded by blurring.

Lensbaby has released new versions of its Composer Pro for Micro Four Thirds, Sony α NEX, and Samsung NX mirrorless interchangeable lens cameras.

The Composer Pro is a lens body that features a tilting head which bends light and distorts the focal plane of whatever lens optic you drop into it, giving you a bunch of ways to creatively mess with your photography in-camera.