Max Verstappen

  • As the only visible part of a Formula One driver on global television each race, the F1 racing helmet has become a modern icon. But in a world where a Mickey Mantle baseball card is worth US$12.6 million, it's amazing how little F1 helmets sell for.
  • The gargantuan American collector marketplace is only just waking up to Formula 1, and while prices on memorabilia are now beginning to move skyward, it's still grossly undervalued next to more traditional American sports.