Nike
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Nike's new Lava Loft Down Jacket uses a rather unconventional solution to solve a common problem, interspersing wide open vents between baffles of ultra-warm down to react to the massive weather shifts a trail runner can experience.
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Nike has been working on some strange new ideas. The first is a pair of shoes that activate your mind body connection through receptors in your feet. The second are powered sneakers. Oh, and there's also an inflatable coat and a super-cooling shirt.
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With its all-new Aerogami running jacket, Nike experiments with a more intuitive, seamless form of ventilation. The jacket's vents automatically open when the runner sweats, providing cooling that doesn't require slowing down or yanking on zippers.
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Buying shoes online is a risky business, as it's hard to know if they'll fit once they arrive on your doorstep. Nike is attempting to address that issue, with its app-based and artificial intelligence-enabled Nike Fit system.
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Though special edition models have offered lucky individuals a taste of this in recent years, Nike is preparing to launch a new self-lacing basketball shoe for the masses that can also adjust its fit on the fly.
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They started as special edition sneakers modeled on Marty McFly’s high-tops from Back to the Future II in 2011, but thread-by-thread Nike’s self-lacing sneakers are edging closer to something the average Joe could own.
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Nike's newly-expanded European Logistics Campus covers 150,000 sq m (1.6 million sq ft) and allows the sportswear behemoth to serve its online, retail and wholesale customers across 38 countries from a single location. It also makes the firm more efficient, more responsive and more sustainable.
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Nike today unveiled its first consumer-focused self-lacing sneakers. The HyperAdapt 1.0 trainers are aimed at those who have grown tired of double knots and bunny ears.
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True fanatics of the Back to the Future franchise will be rejoicing in the announcement of legitimate, bona fide, self-lacing Nike Mag high-top sneakers, as worn by time-traveling hero Marty McFly.
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While many athletes resort to pouring a bottle of cold water over their heads to cool down after an event, Nike has something a little higher-tech in mind. The company's new hood prototype is designed to tackle the issue head-on, using liquid cooling to lower temperatures.
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LEDs are being phased into use everywhere from living rooms to offices to car headlights to street-lighting. Whilst these uses are practical, for something a little more exciting we can look to Nike. Its House of Mamba basketball court uses an LED surface for graphics, video and player-tracking.
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Nike has teamed up with Taiwan-based design and architectural company Miniwiz to produce a new concept retail store, dubbed X158 Hyper Nature. Its interior is constructed using materials recycled from DVDs, water bottles and beverage cans.
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