Way is an unassuming, small, donut-like device that hides UV index and humidity sensors, Bluetooth 4.0 connectivity and up to seven days of battery life (according to the product's creators). There's also a Bioelectrical Impedance Analysis (BIA) sensor included that's designed to detect moisture and oil content in the layer beneath the surface of the user's skin – something which the company claims can be a good indicator of overall skin health.
That data is combined with pollution and weather reports, linking to a smartphone app (iOS and Android) to provide personalized advice. During use, the app will pop up with notifications, making recommendations such as applying moisturizer when humidity is low or putting on sunscreen when the UV index is high. It will also suggest particular skincare products based on the recorded stats, giving advice on the best way to apply them.
Way is designed to be unobtrusive, and according to its creators, can analyze the condition of the user's skin in just three seconds, meaning they won't have to hold it to their face for too long. It measures just 50 x 50 x 12 mm (2 x 2 x 0.5 in), and there's a pouch included to keep the product safe from wear and tear. The device appears fairly sleek, and it's designed look at home next to the user's other beauty products.
The crowdfunding effort has already crossed its US$50,000 target, meaning that it's likely the product will see the light of day. If you're interested in owning one, a pledge of $99 will secure a single unit (providing everything goes to plan of course). The company aims to ship devices to backers in November.
You can check out the video below for more information on the Way skincare wearable.