Honda announce Internet TV channel
November 22, 2007 Honda UK has announced the launch of a new Internet TV portal that will deliver on-demand viewing of the company's films, video clips and adverts including a closer look at Honda's cars, driving tips and racing coverage.
Short films from other sectors within the company will also be featured including a piece on ASIMO (the humanoid robot that will be the face of the channel) and special edition ‘making of’ videos for recent commercials.
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Developed by broadcast specialists Zype, the portal features minimal text, simplified navigation system and the ability to suggest related videos following each viewing to save the user returning to a full search. The site requires a broadband connection and Internet Explorer 6 or 7 users don't need to download any extra software (there's also a version for the Firefox browser in development).
Honda also aims to evolve the TV service to include Person-to-Person communication between customers and a Honda representative via live images on their computer screen.
A link to Honda TV will be available via the Honda UK site.