Things are heating up in the world of custom sneakers. Last year, Nike launched an online service called PhotoiD that analyses your favorite Instagram photos, creates a colour palette out of them, and lets you build a sneaker design out of it.
But it seems Adidas is prepared to one-up Nike by creating a similar app for iPhone and Android that lets you take your favourite photos, map them directly onto a pair of ZX Flux sneakers and have them made and sent to you.
In the teaser images supplied by Adidas, they actually come up with some pretty nice shoe designs – check out the gallery for examples.
Of course, these represent some of the best case scenarios. When asked, Gizmag contributor Nick Lavars immediately suggested I should get a pair printed with his smiling face on them. I declined on the basis that with that cheesy mug peering up from my footwear, no self-respecting lady would ever wear a dress in my presence again.
The Adidas photo print app is set to debut in August this year.
None of the Shoe Reps ever, never called their running shoes, "Sneakers". I guess I missed something.
I can assure you, that this image creating thing will have those doing it, wanting to hang themselves soon. "Oh My God, that looks awful, that is not what I wanted...!!!" --you boob-- and the business owner will, "eat a shoe".
A passing fad. The essential trick is to make a really good running shoe, that fits many people and that can last. --pun--
Dan Spevack: I love that! There should be tariffs on this cheap, near slave labor BS. Oh, and environmental -- safety issues, what are they over there? Not much. Not going to happen. Too much $$$ passes into the greedy hands of the Politicos. gotta run...