Advertise with New Atlas
Why should you advertise on New Atlas?
New Atlas celebrates innovation and human endeavor across all fields of science, technology and design.
Founded in Australia in 2002 as a print magazine with a companion website, New Atlas now attracts a worldwide audience of approximately 5-8 million readers per month and 180,000 daily and weekly email newsletter subscribers.
Two decades of covering innovation, technology and science has built us a truly unique audience of scientists, engineers, entrepreneurs, futurists and decision makers, all of whom strive to be well-informed.
The average New Atlas reader is older, affluent, and well-educated:
- 68.1% of New Atlas readers are aged 35+
- 70.0% of New Atlas readers are male
- Our core audience is made up of technology enthusiasts, business professionals, investors and avid news readers
- Our key markets are the United States (53.4%), United Kingdom (6.8%) Canada (5.5%), and Australia (4.5%)
(Source: Google Analytics, November 2023-November 2024)
Sites with similar audiences to New Atlas include Popular Mechanics, Ars Technica, Gizmodo, Luxury Launches, Engadget, Slashgear and PopSci. (Source: SimilarWeb)
What we offer
Sponsored Content
Our Sponsored Content offers a full article equivalent placement and front page exposure in our "Latest News" section on the newatlas.com homepage, plus prominent inclusion in our email newsletter, which is sent to more than 180,000 readers daily.
Please note that posts are clearly labeled as Sponsored Content and we don't accept posts promoting gambling, pornography, cryptocurrencies or products that make questionable scientific claims.
+ Ask us about Sponsored Content (editor@newatlas.com)
Newsletter ad placements
Advertise your product or service directly to New Atlas’ 180,000+ email subscribers.
+ Ask us about Newsletter ad placement (editor@newatlas.com)
Banner advertising
New Atlas offers customized direct banner advertising campaigns on mobile and desktop. Past advertisers include Porsche, BMW, Mercedes, Smart, Chevrolet, IBM, Microsoft and Radio Shack.
+Ask us about Banner advertising (advertising@newatlas.com)
Traffic & Subscriber Statistics
- 4-9 million unique readers per month
- Over 450,000 active subscribers across email and social media