Automotive

Lagonda All-Terrain Concept hints at new design direction for Aston Martin

Lagonda All-Terrain Concept hi...
The Aston Martin Lagonda All-Terrain Concept hints at the design direction and capability expectations the British carmaker has for the production version of this luxury utility
The Aston Martin Lagonda All-Terrain Concept hints at the design direction and capability expectations the British carmaker has for the production version of this luxury utility
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The Aston Martin Lagonda All-Terrain Concept hints at the design direction and capability expectations the British carmaker has for the production version of this luxury utility
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The Aston Martin Lagonda All-Terrain Concept hints at the design direction and capability expectations the British carmaker has for the production version of this luxury utility
Aston Martin wants "Lagonda" to be a brand that will “confound traditional thinking" – these wheels help that idea
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Aston Martin wants "Lagonda" to be a brand that will “confound traditional thinking" – these wheels help that idea
The Lagonda All-Terrain Concept is larger, obviously, and boxier than the Vision Concept, but retains the narrowed rear quarter and fast, tilt-forward design language of the car
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The Lagonda All-Terrain Concept is larger, obviously, and boxier than the Vision Concept, but retains the narrowed rear quarter and fast, tilt-forward design language of the car
The suicide-style rear-opening doors on the Lagonda All-Terrain Concept are a design highlight that may or may not be production-ready
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The suicide-style rear-opening doors on the Lagonda All-Terrain Concept are a design highlight that may or may not be production-ready
Inside, the new Aston Martin SUV conceptual has a  swept-back sports car-like design language that is tempered by some more robust elements to the door sills and seating
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Inside, the new Aston Martin SUV conceptual has a  swept-back sports car-like design language that is tempered by some more robust elements to the door sills and seating
The pillarless design of the Aston Martin Lagonda All-Terrain Concept lends it an open feeling
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The pillarless design of the Aston Martin Lagonda All-Terrain Concept lends it an open feeling
The Lagonda SUV could see production as early as 2022, according to Aston Martin
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The Lagonda SUV could see production as early as 2022, according to Aston Martin
Details for the engineering and underpinnings on the All-Terrain Concept are sparse
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Details for the engineering and underpinnings on the All-Terrain Concept are sparse
The All-Terrain Concept is a near-future study into what Lagonda high-end tech could mean for an SUV
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The All-Terrain Concept is a near-future study into what Lagonda high-end tech could mean for an SUV
Colors are darker and more sinister, aiding the stronger persona that Aston seems to want from this All-Terrain Concept
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Colors are darker and more sinister, aiding the stronger persona that Aston seems to want from this All-Terrain Concept
The design language of this conceptual SUV is similar to that of the road-going Lagonda Vision Concept shown last year
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The design language of this conceptual SUV is similar to that of the road-going Lagonda Vision Concept shown last year
Aston Martin plans to focus Lagonda-style new technology offerings like this All-Terrain Concept at its new facility in St. Athan, Wales
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Aston Martin plans to focus Lagonda-style new technology offerings like this All-Terrain Concept at its new facility in St. Athan, Wales

Aston Martin is carving new territory with a trail-ready, electric SUV called the Lagonda All-Terrain Concept, unveiled in Geneva. The concept sport utility is a "first glimpse" at a production model SUV from Aston Martin, slated for a 2022 release. It builds on the Lagonda Vision Concept shown last year.

The Aston Martin Lagonda All-Terrain Concept hints at the design direction and capability expectations the British carmaker has for the production version of this luxury utility. It features a battery-electric powertrain, stylish luxury, and the ability to go just about anywhere or through nearly any type of weather.

Aston Martin is branding Lagonda as a zero-emission luxury marque and hopes that this brand will "confound traditional thinking." The goal is to "take full advantage" of both electrification technologies and vehicle automation technologies for bleeding edge capability. The All-Terrain Concept is a near-future study into what those could mean for an SUV.

The Lagonda All-Terrain Concept is larger, obviously, and boxier than the Vision Concept, but retains the narrowed rear quarter and fast, tilt-forward design language of the car
The Lagonda All-Terrain Concept is larger, obviously, and boxier than the Vision Concept, but retains the narrowed rear quarter and fast, tilt-forward design language of the car

The design language of this conceptual SUV is similar to that of the road-going Lagonda Vision Concept shown last year. It's larger, obviously, and boxier with a lot more ground clearance, but retains the narrowed rear quarter and fast, tilt-forward design language of the car. Colors are darker and more sinister as well, aiding the stronger persona that Aston seems to want from this All-Terrain Concept.

Inside, the new Aston Martin SUV conceptual has a similar feel to it, with a swept-back sports car-like design language that is tempered by some more robust elements to the door sills and seating.

Aston Martin plans to focus Lagonda-style technology offerings like this All-Terrain Concept at its new facility in St. Athan, Wales. Electrification will be the order of the day at that plant, it seems. The Lagonda All-Terrain Concept, when it becomes a production model, will be made in Wales.

Details for the engineering and underpinnings on the All-Terrain Concept are sparse, however.

Source: Aston Martin

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