Automotive

Mopar gives 2019 Ram 1500 even more utility

Mopar gives 2019 Ram 1500 even...
Pickup trucks are highly versatile vehicles, but that doesn't mean you can't have more
Pickup trucks are highly versatile vehicles. Add on some of the optional equipment most manufacturers offer and they can be honed to high usefulness
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This 2019 Ram 1500 Big Horn with a Mopar package treatment has several upgrades meant to enhance its power delivery, off-road capability, and usefulness in the field
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This 2019 Ram 1500 Big Horn with a Mopar package treatment has several upgrades meant to enhance its power delivery, off-road capability, and usefulness in the field
The most visible upgrades to this Ram truck are the bead-lock wheels, fender extensions, and the roll bar with lights
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The most visible upgrades to this Ram truck are the bead-lock wheels, fender extensions, and the roll bar with lights
A two inch lift is also part of the Mopar upgrades made to this 2019 Ram 1500
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A two inch lift is also part of the Mopar upgrades made to this 2019 Ram 1500
The RamBar on the back of this Ram 1500 offers added rollover protection, extra tie-down spots for loads, and can be used to mount several useful items like the LED lighting shown
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The RamBar on the back of this Ram 1500 offers added rollover protection, extra tie-down spots for loads, and can be used to mount several useful items like the LED lighting shown
To onlookers of this 2019 Ram 1500 with its tailgate closed, there is no indication that hidden inside are large equipment/storage drawers (also lockable)
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To onlookers of this 2019 Ram 1500 with its tailgate closed, there is no indication that hidden inside are large equipment/storage drawers (also lockable)
The added utility lights on the Rambar on this 2019 Ram 1500 from Mopar are very bright and useful in a variety of situations
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The added utility lights on the Rambar on this 2019 Ram 1500 from Mopar are very bright and useful in a variety of situations
Pickup trucks are highly versatile vehicles, but that doesn't mean you can't have more
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Pickup trucks are highly versatile vehicles. Add on some of the optional equipment most manufacturers offer and they can be honed to high usefulness
The off-road enhancements made by Mopar to this 2019 Ram 1500 are simple, but effective upgrades to add more capability out in the bush
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The off-road enhancements made by Mopar to this 2019 Ram 1500 are simple, but effective upgrades to add more capability out in the bush
This closer look shows the bead-lock wheels, added fender flares to accommodate larger tires, and the two inch lift added to the truck's suspension
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This closer look shows the bead-lock wheels, added fender flares to accommodate larger tires, and the two inch lift added to the truck's suspension
The functional drawers in the Ram 1500's bed are lockable and easily roll out when opened. Above them is a platform that can carry an ATV, motorcycles, or whatever gear is needed for the task at hand
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The functional drawers in the Ram 1500's bed are lockable and easily roll out when opened. Above them is a platform that can carry an ATV, motorcycles, or whatever gear is needed for the task at hand
Each of the pull-out drawers has a large volume of space inside its tough plastic, allowing expensive gear to be stowed away, out of sight
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Each of the pull-out drawers has a large volume of space inside its tough plastic, allowing expensive gear to be stowed away, out of sight
The two-piece deck cover for the drawers allows a lot of weight and has a handy set of measuring marks on its edge plate
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The two-piece deck cover for the drawers allows a lot of weight and has a handy set of measuring marks on its edge plate
The engine in the 2019 Ram 1500 from Mopar has both a Ram Airflow intake upgrade and a cat-back exhaust system to improve sound and muscle outputs
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The engine in the 2019 Ram 1500 from Mopar has both a Ram Airflow intake upgrade and a cat-back exhaust system to improve sound and muscle outputs
The Ram Airflow system directs air carefully and more efficiently to the engine for better performance and with more grumble
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The Ram Airflow system directs air carefully and more efficiently to the engine for better performance and with more grumble

The world of full-sized pickup trucks, which are the best-selling vehicles in North America, has become very interesting. These once purely utilitarian vehicles have become much more, and nothing highlights their growing popularity quite as well as the booming after-manufacture add-on market.

When the redesigned 2019 Ram 1500 pickup truck was unveiled in Detroit in 2018, it became one of our most-read stories from the show. Not long afterwards, we got the chance to drive the truck in Arizona at a drive event. Then we drove the Rebel model and the Limited model with its huge infotainment screen as daily sleds for a week. Our latest drive, though, gave us a new appreciation of the true utility of a pickup truck as we got to know a 2019 Ram 1500 Big Horn model tricked out by Fiat Chrysler’s Mopar division.

Mopar is the in-house accessory arm of the Dodge, Jeep, and Ram Truck brands of Fiat Chrysler Automobiles (FCA). The name comes from a combination of “motor parts” (though enthusiasts often make the “need MO PARts” joke). Most of what Mopar does is offer parts for fitment to vehicles either by the customer or at dealerships upon sale. A large number of those parts are accessories for pickup trucks like the Ram 1500.

The Ram Airflow system directs air carefully and more efficiently to the engine for better performance and with more grumble
The Ram Airflow system directs air carefully and more efficiently to the engine for better performance and with more grumble

The 2019 Ram 1500 Big Horn that we drove for a week included a host of Mopar’s most popular accessories for the truck. After using them, we can see why. From small things like the added protective door sill guards (US$205) to the added grab handles for easier access to the truck ($55), it’s easy to see how the small things can add up here. And not just in cost, but in usefulness. Big things, though, are what get noticed.

Our truck was fitted with the popular Ram Airflow cold-air intake ($925) and Cat-back exhaust system ($1,710), which team up to create a beautiful rumble from the engine and add a little more grunt to the throttle. The 5-inch black exhaust tips ($395) help accent that upgrade for the viewing public.

Also standing out on the Ram 1500 with Mopar upgrades are the beadlock-ready wheels ($425 each), off-road running boards ($995), 2-inch lift ($1,350), off-road wheel flares ($499), and the large RamBar rollbar ($995) and its 5-inch LED off-road lights ($1,190). The latter includes installation to hook up to an interior switch left of the steering wheel. These are useful additions, for those who off-road a lot. They also make the truck look badass.

Not so easily seen, though, are some highly practical upgrades that fit a lot of use scenarios. In the truck’s bed, for example, is Mopar’s popular storage system ($1,400) that adds two lockable, heavy-duty, long drawers to the bed. These slide out when the tailgate is down and allow access to a lot of easy-use storage for camping, climbing, hunting, or other equipment, as needed. Atop those drawers is a flat platform that runs on top of the wheel wells and that is capable of holding as much weight as the bed itself. This platform is perfectly designed to accept an ATV or a couple of motorcycles. It’s difficult to explain how useful this storage system and platform can be without one having actually used it. But it’s important to note that while the drawers have their own lock and key, they also cannot be accessed unless the tailgate is down and when the tailgate is up and the truck’s doors are locked, so is the tailgate. So essentially, whatever is in those (now hidden) drawers is protected by two sets of locks.

Each of the pull-out drawers has a large volume of space inside its tough plastic, allowing expensive gear to be stowed away, out of sight
Each of the pull-out drawers has a large volume of space inside its tough plastic, allowing expensive gear to be stowed away, out of sight

Speaking of locks, inside is another interesting Mopar add-on. The center console storage bin, which is cavernous, can have a hidden safe added inside. This upgrade (the price wasn’t listed) creates a metal safe box with enough room inside for a wallet, phone, or a few valuables.

A few other upgrades from Mopar included Katzkin leather seats ($1,365), a wireless phone charger ($250), and all-weather floor mats ($165). A Mopar hood graphic ($100) finished the look of our blue truck.

This sampling of the hundreds of products available for the 2019 Ram 1500 showed us what kind of things can be done with a pickup truck. The package we tried, for example, added a lot of off-pavement capability to the truck, boosted its (off)street cred considerably, and added secure and useful storage options that took the truck from utilitarian to downright useful. The ability to load expensive climbing, camping, or hunting gear in the storage bins without fear of them being seen (and thus stolen) is a big confidence boost. The RamBar lights help in tricky situations and the little additions (grab handles, floor mats, etc) really stack up on the daily use front.

The realm of possibilities for pickup trucks is mind boggling, which explains their popularity. Every make, including Ford and Chevrolet, have accessories that can be added at the dealership or in the owner’s garage in a way similar to what we saw on this Ram truck. A wealth of functionality and customization is available for pickup trucks today and it’s a big reason for their high sales totals.

Product Page: 2019 Ram 1500, Mopar

4 comments
ChairmanLMAO
well all the versatility of common pickup trucks doesn't detract from the biggest problem of all, imo, all pickups have the same old boring design. until the cybertruck.
Douglas Rogers
The main utility, which less and less have is 4x8 bed.
WB
It ain't no Cybertruck! A cybertruck will eat that thing for lunch.
Eddy
Owners of Utes (Pickup Trucks) here in AUS VIC. are heavily unfairly penalised by toll road charges even if the owner is not a commercial user. I guess the trade users are able to inflate their charges enough to cover their private use but not the rest of us otherwise they would probably be even more popular here.