Automotive

Project Mondo G: The G-Wagen hits the catwalk

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Project Mondo G: Mercedes-Benz meets Moncler, somewhere in space
Mercedes-Benz
Project Mondo G: Mercedes-Benz meets Moncler, somewhere in space
Mercedes-Benz
The Art of Genius
Mercedes-Benz
Unzip your G-Wagen and let's go!
Mercedes-Benz
This calls for some celebratory low-gravity leaping
Mercedes-Benz
Well, they're probably warm.
Mercedes-Benz
As a contrast to the shiny puffy parts, Mercedes has been kind enough to relic the bejesus out of the G-Wagen's paint job
Mercedes-Benz
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Mercedes-Benz has bounced into a collaboration with Milan-based luxury fashion brand Moncler, to create a truly bizarre take on the G-Wagen. Inspired by Moncler's puffy ski jackets, Project Mondo G has oversized puffy wheels and a puffy zip-up canopy.

The puffy silver Moncler bits gleam like the reflective foil on a space capsule, while in stark contrast, the exposed parts still identifiable as being Mercedes in origin have been treated to a "rough patina" that looks like it's been left unpainted in the rain to rust for a year, then driven through a bushfire.

People do this sort of thing to guitars as well, burning, peeling and pre-aging the paint, sanding, scratching and digging chunks out of the wood. Jeans too; the idea is to be able to sell them directly off the rack in such a profoundly munted state that they look like they've traveled the world and could tell a thousand adventure stories, even if their new owners wouldn't feature in any of them.

That's fashion though, baby! And fashion is what this Mondo car is all about. It's an art piece that Mercedes has pitched in as part of Moncler's "The Art of Genius" live show during London Fashion Week. It's not here to do anything as quotidian and glamorless as drive around. It's here for androgynous, food-averse individuals with a deep belief in the Moncler vision to stand in front of, po-faced and smoldering, draped in haute couture that challenges both the form and the function of the common puffy jacket.

The Art of Genius
Mercedes-Benz

Yes, like this one. The steely eyes show confidence. "Yes," they say, "Welcome to my ice moon. Witness my inflatable space-Benz. The prepuce of my puffy jacket has been rolled back to a pleasing degree, and if I move, everything may be ruined. You call that a hood? This is a hood."

It's certainly a conversation-starter. Please feel free to continue the conversation in the comments below, or perhaps take a moment to check out the video below and see this machine in its natural habitat: on an ice moon, doing very little, as people in puffy clothes bounce and leap toward and around it. Now excuse me, I feel like buying a $7,000 puffy jacket for some reason. I may have been Moncled.

Source: Mercedes-Benz

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6 comments
PhilippeHolthuizen
'But can you actually drive it?' 'Oh no, not at all, it's just for looks!'
William Skeaping
Thanks for highlighting galactic-level nonsense, rather than recycling a press release. Brands chipping away at reality while polluting the planet, promoting luxury fast fashion and completely unnecessary fossil fuelled SUVs, deserve to be vilified! Great piece, don't hold back next time!
1stClassOPP
Ok, you’ve sold me,.. I assume they’re filled with helium,, so I can fly around like in the video?
Bob Flint
Mercedes "Jumps the Shark"....
martinwinlow
"Fashion condemns us to many follies, the greatest of which is to make oneself its slave." Napoleon Bonaparte.
ljaques
Projectile vomiting in 3...2...1...