If you were a hybrid vehicle manufacturer, and you wanted to lower the world’s CO2 emissions, would you first...
- a) Try to replace all the privately-owned gas vehicles, that mostly just drive to and from workplaces, one vehicle at a time, or...
- b) Replace entire corporate fleets of gas delivery vehicles, that typically spend all day, every day, on the road?
The companyBright Automotive is a product of the Colorado-based green think-tank, the
The VehicleThe IDEA has a claimed 40-mile all-electric range, and gets nearly 40mpg in standard hybrid mode. This is thanks in part to its lightweight, aluminum/composite construction. By Bright’s calculations, clients will save $US.18 per mile and 1,500 gallons of fuel per year, over gas vehicles. On a larger scale, a fleet of 250,000 IDEAS should save 30 million tons of CO2 and 2.8 billion gallons of fuel over their 150,000-mile life cycle.
Extra featuresThe IDEA has more to offer than fuel-efficiency. For starters, its front passenger seat converts into an office that includes a laptop/work surface, file storage, and an electronics charging center. It also has an interactive touchscreen console, and an integrated structural bulkhead, to keep the cargo in the back where it belongs. Most of the materials used in its interior are either recycled, recyclable, or come from natural, renewable sources.
The dealApparently Bright’s PR flacks aren’t the only people impressed by all this, as
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