- a) Try to replace all the privately-owned gas vehicles, that mostly just drive to and from workplaces, one vehicle at a time, or...
- b) Replace entire corporate fleets of gas delivery vehicles, that typically spend all day, every day, on the road?
Bright Automotive wants to do with their plug-in hybrid delivery van, the IDEA. And now that they’re close to signing a pact with an unnamed major automaker, they’re one step closer to realizing that vision.
Rocky Mountain Institute. They launched in January 2008, and by the following May, were unveiling the IDEA to the world at the Electric Vehicle Symposium in Norway. The vehicle was designed with input from corporate clients, who dictated what they wanted in the way of comfort, utility and efficiency.
Automotive News reports that the company is now on the verge of an agreement with a major automaker. It isn’t yet known if the agreement will constitute a joint venture or an outright acquisition. In the past, Bright has been courted by the Chinese government to relocate to China, although that route is reportedly one that the company would prefer not to take. Whoever and whatever the deal involves, it should be finalized within the next six months. It isn’t surprising that Bright is looking to partner up, as they have had to push the release date of the IDEA back from 2012 to 2013, while they wait for a possible $US280 million US Energy Department loan.
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