French Pavilion at Expo 2015 turns the traditional market on its head

The French Pavilion narrowly missed out on a place in Gizmag's top 10 Pavilionsfrom World Expo 2015, but it isdefinitely worth a visit if you make it to Milan this year. Dubbed Canopee, the pavilion pays homage to French produce and artisans, drawing inspiration fromthe country's long standing tradition of open farmer's markets,

the FrenchPavilion has been designed to resemble an inverted market place.

Accomplishedby XTU architects and Simonin Enterprises, the structure is designed to resemble an inverted market place. Made entirely from local Frenchwood, it features a dramatic undulating ceiling that weaves its way through the massive 3,600 square meter space (38,750 sq. ft). SimoninEnterprises employedconcealed joinery techniques, which gives the illusion that the pavilion has been laser cut out of a single piece of wood.

The France Pavilion also features a unique heating suction system whichcapitalizes on the natural flow of air through the middle of the structure to create a sustainable air circulation system.

Through its architecture and interactive layout the French Pavilioninvites visitors to explore its four founding pillars:promoting a sustainable food model; producing more and higher qualityfoods; sharing innovation, and providing pleasure and health. Clustersof local produce hang from pockets in the wooden ceiling andvisitors can take their time to walk through the exhibition,discovering different elements, themes and textures.

"Thesefour pillars are highlighted by the conceptual set design andmuseographical presentation of the Pavilion, as well as by the areasfor culinary demonstrations, dining areas and those reserved for ourspecial partners throughout the Pavilion," say the French Pavilion designers. "The fourth pillar, dedicated to quality andpleasure, [is] particularly honoured. Symposiums, seminars and forumswill also provide for an opportunity to communicate and exchangeideas related to these four themes."

Theoutdoor landscape which sits directly in front of the entrance is a stunning and lush vegetable garden. Thegarden is one of the largest found at the World Exposition site andfeatures 16 different sections, organized according to plantvariety.

TheFrench Pavilion has been designed to be completely dismantled andreassembled for re-purpose in France after Expo Milano 2015 finishes at theend of October.

Make sure you head to the gallery to enjoy the entire collection of stunning photos from the French Pavilion, skillfully captured for Gizmag by Italian Art Director Edoardo Campanale.