Hot on the heels of its last entry-level mirrorless camera, Fujifilm has announced another with the X-A10. The new camera is still focused on attracting smartphone photographers with a penchant for selfies and food shots, but with a more restrained specification and a budget-friendly price tag to match.

Earlier this year Fujifilm launched the X-A3, an update to its entry-level X-A line, and one which made it to our recent pick of the best mirrorless cameras for beginners. The new retro-styled X-A10 shares a lot in common with that camera, but with a few important differences.

For example, while the X-A10 boasts a APS-C size (23.6x 15.6 mm) sensor, it has just 16-megapixels, compared to the 24-megapixels of the X-A3. The camera has an ISO range of 200-6,400 (expandable to ISO 100-25,600) and burst speed shooting of 6 fps (frames per second). It also features a contrast-based 49-zone autofocus system, and can shoot Full HD 1080p video at up to 30 fps.

Despite these solid photography credentials, Fujifilm is again choosing to market the camera based on its selfie skills. These include a 3-inch rear monitor which tilts up 180 degrees for easier selfie shooting, at which point Eye Detection AF is also automatically activated to make sure you're in focus. Unfortunately the monitor on the X-A10 lacks the touchscreen you might expect.

Other features set to appeal to selfie and Instagram fans include a portrait enhancer mode to make sure you look your best, and a number of image filters and film situation modes. When used with the bundled X-mount 16-50-mm OIS II kit lens, the camera has a minimum working distance of around 7 cm (3 inch), making it good for taking pictures of those Instagram worthy meals and coffees.

The camera measures 117 x 67 x 40 mm (4.6 x 2.7 x 1.6 inch) and weighs 331 g (11.7 oz) with a battery and memory card, but without a lens. Built-in Wi-Fi allows the easy sharing of content, and remote shooting via a iOS or Android smart device. Battery life is rated for around 410 shots per charge.

The Fujifilm X-A10 will be available from January 2017 priced at US$500 with a 16-50-mm kit lens. In the meantime you can check out a promo video for the camera below.

Product page: Fujifilm X-A10

View gallery - 7 images