FUJIFILM

If you're looking to get more creative with your handheld photography and need a sensor larger than 35 mm for the job, Fujifilm has a new mirrorless camera to show you – the gorgeously retro GFX100RF.

The ZUH6000 from Fujifilm is unlike other ultra-short-throw projectors. It features a funky rotating lens for maximum installation flexibility, and while Fujifilm has launched similar models before it, this is the first to put out 4K visuals.

Trying to zoom in on distant feathered friends using regular binoculars can be a shaky proposition. Fujifilm has launched some binoculars aimed at birdwatchers that have built-in image stabilization to help keep things steady.

Fujifilm has launched a cute Instax camera that makes printing to instant film optional. The Instax Pal digital camera comes bundled with a Mini Link 2 printer, but can stow snaps to onboard storage for transfer to an app to add filters and stickers.

The fifth generation in a line of retro-styled mirrorless cameras that began in 2014 has been announced. The Fujifilm X-T5 gains a new sensor/processor combination, features in-body image stabilization, and can record 6.2K video with 10-bit color.

Fujifilm has announced the launch of the X-H2 mirrorless camera, which boasts the highest resolution offered in the X Series range, as well as being the first APS-C camera able to record 8K/30p ProRes video internally.

It's been a few years since Fujifilm took the refresh brush to its X Series flagship, but that's now changed with the launch of the X-H2S APS-C mirrorless camera – which boasts a brand new CMOS sensor, 40-fps continuous shooting and 6.2K video chops.

Fujifilm first revealed a novel ultra-short-throw projector rocking a nifty rotating lens back in 2018, before officially launching it as the FP-Z5000 in 2019. A brighter model followed in 2021, and now the company has slotted another unit in the middle of its Z-series lineup.

Fujifilm has added another model to its Instax family of digital/film hybrid instant cameras. The Mini Evo Hybrid comes with 10 built-in lens effects and 10 film effects for a hundred combined creative possibilities.

Fujifilm has announced the second generation of the GFX50S medium-format mirrorless camera it launched at Photokina in 2016. GFX50S II highlights include 6.5 stops of in-body image stabilization, and a relatively cheap price of entry.

Back in mid-2019, Fujifilm turned concept into reality with the launch of the 102-megapixel medium format flagship, the GFX100. Now the company has squeezed much of that camera's functionality into a smaller body for the GFX100S.

Magnetic tape may seem an antiquated data storage technology, but its density and capacity is still hard to beat for big data centers. Now, IBM and Fujifilm have created a prototype high-density tape cartridge with a record-breaking 580 TB capacity.