FUJIFILM

It's been a few years since Fujifilm took the refresh brush to its X Series flagship, but that's now changed with the launch of the X-H2S APS-C mirrorless camera – which boasts a brand new CMOS sensor, 40-fps continuous shooting and 6.2K video chops.

Fujifilm first revealed a novel ultra-short-throw projector rocking a nifty rotating lens back in 2018, before officially launching it as the FP-Z5000 in 2019. A brighter model followed in 2021, and now the company has slotted another unit in the middle of its Z-series lineup.

Fujifilm has added another model to its Instax family of digital/film hybrid instant cameras. The Mini Evo Hybrid comes with 10 built-in lens effects and 10 film effects for a hundred combined creative possibilities.

Fujifilm has announced the second generation of the GFX50S medium-format mirrorless camera it launched at Photokina in 2016. GFX50S II highlights include 6.5 stops of in-body image stabilization, and a relatively cheap price of entry.

Back in mid-2019, Fujifilm turned concept into reality with the launch of the 102-megapixel medium format flagship, the GFX100. Now the company has squeezed much of that camera's functionality into a smaller body for the GFX100S.

Magnetic tape may seem an antiquated data storage technology, but its density and capacity is still hard to beat for big data centers. Now, IBM and Fujifilm have created a prototype high-density tape cartridge with a record-breaking 580 TB capacity.

Fujifilm has announced a compact new APS-C mirrorless camera designed to bring stability to hand-held stills and video shoots, with the X-S10 offering up to six stops of in-body image stabilization.

Last month Canon announced software that allowed certain EOS and PowerShot cameras to be used as webcams, offering a quality bump over the integrated modules found in computers, laptops, smartphones and tablets. And now Fujifilm has followed suit.

Fujifilm has confirmed the upcoming release of the successor to 2018's X-T3 mirrorless camera. The X-T4 boasts in-body image stabilization, faster continuous shooting and longer battery life.

The first X100 camera from Fujifilm was announced in 2010, and released in early 2011. There have been a few additions to the family since, but the upcoming X100V represents a significant upgrade on what's come before.

Fujifilm has announced the successor to 2018's retro-stylish X-T100 mirrorless camera. The X-T200 weighs less than its predecessor, has a noticeable grip for improved comfort in the hand, can record 4K video at 30 fps and is faster in a shootout.

The X-Pro3 has been designed to encourage photographers to adopt a traditional shooting style by presenting the LCD monitor around back as closed by default so it's easier just to frame shots by looking through the hybrid viewfinder.