While Nikon and Canon duke it out for full-frame mirrorless camera supremacy with Sony, Fujifilm has opted to stick with an APS-C sized sensor for its latest retro-cool mirrorless snapper - the X-T3 - which debuts the company's latest generation CMOS sensor and image processor.
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Fujifilm's X Series mirrorless cameras have been oozing retro-cool for some time now, but they are much more than mere eye candy – as we found out for ourselves in February when we went hands-on with the series flagship. Now the company has announced a new member of the family, the X-T100.
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With a thicker body, in-body image stabilization and expanded video capabilities, Fujifilm's new X-H1 will be a worthy consideration for photographers looking for a mirrorless camera. New Atlas had some hands-on time with the new X Series flagship, and we've got a few early impressions to share.
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Fujifilm has unveiled what it's calling its highest performance camera in its X Series range of mirrorless cameras. Building on the impressive feature set of 2016's X-T2 flagship, the X-H1 gains in-body image stabilization and advanced video recording features which are sure to please movie makers.
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Back in August 2016, Fujifilm launched the budget-friendly X-A3 camera for selfie-obsessed young snappers. Now the company has announced its successor, the X-A5, with a performance bump and faster autofocus. Also in the box will be a brand new zoom lens.
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Fujifilm has announced the successor to last year's retro-styled X-E2S mirrorless camera. The X-E3 is the smallest and lightest in the X series, and as well a bringing 4K video capabilities to the party, it also caters for remote operation using a smartphone over Bluetooth – an X series first.
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The Fujifilm Instax SQ10 is a digital instant camera which produces pocketable square prints. We take the quirky shooter for a spin to see whether its digital skills make for a smarter instant camera, or if they detract from the retro experience which draws many users to Instax cameras.
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Fujifilm's Instax cameras hark back to when instant photo-sharing meant passing around a freshly printed snap. Launching with a square photo format, the Instax Square SQ10 expands the shooting options, improves image quality, and can store photos digitally and apply filters before printing them.
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Last year Fujifilm teased us with the announcement that it was working on a new mirrorless medium format camera. Now the firm has given us more details about its upcoming GFX 50S, including how much it will cost, when it will be released, and a full breakdown of specifications.
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Fujifilm has announced a couple of new updates to its retro-styled X-series camera line-up. The upcoming fixed lens X100F and the interchangeable lens X-T20 are both said to offer significant speed increases compared to their predecessors.
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