FUJIFILM

The first X100 camera from Fujifilm was announced in 2010, and released in early 2011. There have been a few additions to the family since, but the upcoming X100V represents a significant upgrade on what's come before.

Fujifilm has announced the successor to 2018's retro-stylish X-T100 mirrorless camera. The X-T200 weighs less than its predecessor, has a noticeable grip for improved comfort in the hand, can record 4K video at 30 fps and is faster in a shootout.

The X-Pro3 has been designed to encourage photographers to adopt a traditional shooting style by presenting the LCD monitor around back as closed by default so it's easier just to frame shots by looking through the hybrid viewfinder.

InFujifilm has announced the successor to last year's X-A5 retro-styled mirrorless camera, the X-A7.

​Fujifilm has entered the surveillance camera market with a model that's capable of zooming in on a vehicle registration plate a kilometer away.​ The SX800 also includes a new image stabilization mechanism, real-time correction of heat haze and fog and fast autofocus.

Fujifilm has added an audio element to its line of instax hybrid digital instant snappers, sort of. The mini LiPlay allows users to record a short audio clip that's converted into a QR code on the credit card-sized photo it prints out. Scanning the code in an app then plays the audio clip.

​Last year, Fujifilm teased the GFX100Megapixels Concept, featuring a large sensor about 1.7 times the size of a full-frame image sensor and capable of recording 4K video. Now the company has announced a late June release for its new 102 megapixel medium format flagship, the GFX100.​

​Fujifilm has announced a follow up to its X-T20 APS-C mirrorless camera from 2017. The X-T30 is essentially a cheaper and slightly less feature-packed version of the X-T3 mirrorless camera launched in September, 2018.​

There's no place better in the world than Photokina if you want to completely drown yourself in the equipment, culture and business of photography. We spent a couple of days putting together this giant gallery to give you a sense of what the world's biggest camera nerd expo is all about.

​Fujifilm has had quite a busy Photokina 2018 so far, announcing a new instant camera, an upcoming projector sporting a rotating Fujinon lens and a new GFX medium format series flagship. The company also outlined plans for the development of a 100 megapixel medium format concept.​

​Fujifilm has announced a more portable version of its GFX 50S medium format mirrorless camera from last year. The 50R has essentially the same internals as its predecessor, all squeezed into a rangefinder style body. But Fujifilm has taken the opportunity to include a few modest upgrades.​

​Projectors come in some pretty compact sizes these days, but higher quality options still come in bulky packages that need to be stored somewhere. A new projector from Fujifilm will allow for both vertical and horizontal orientations thanks to a clever, first-of-its-kind rotating lens.