June 2, 2007 TV ratings don’t lie – for better or worse, it seems the format of the popular TV show “Who Wants to Be a Millionaire”, which somehow makes it look easy for anyone with an IQ larger than their shoe size to win a bundle, just keeps pulling massive audiences. In this age of multi-medium franchises, it was only a matter of time before the TV Show followed the path of “Deal or No Deal” and “Family Feud” and now we can report that Imagination International Corp (IIC) has inked a three-year deal with Disney/ABC for the exclusive rights to the Who Wants to Be a Millionaire DVD Game. The game will be available in Q3 for US$20.
Currently in development, the DVD Game will feature Emmy award-winning “Millionaire” host Meredith Vieira.
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