Good Thinking

Hälssen & Lyon tea calendar serves up a cuppa every day

Hälssen & Lyon tea calendar se...
Each date of the Hälssen & Lyon tea calendar is printed on a thin square of compressed tea leaves
Each date of the Hälssen & Lyon tea calendar is printed on a thin square of compressed tea leaves
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Each of the square dates on the Hälssen & Lyon tea calendar can be removed, dissolved in hot water, and drunk just like ordinary tea
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Each of the square dates on the Hälssen & Lyon tea calendar can be removed, dissolved in hot water, and drunk just like ordinary tea
Each date of the Hälssen & Lyon tea calendar is printed on a thin square of compressed tea leaves
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Each date of the Hälssen & Lyon tea calendar is printed on a thin square of compressed tea leaves
The squares of compressed tea laid out to dry before being bound together to form the Hälssen & Lyon tea calendar
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The squares of compressed tea laid out to dry before being bound together to form the Hälssen & Lyon tea calendar
The Hälssen & Lyon tea calendar as it looks when it's finished, with one week at a time being visible
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The Hälssen & Lyon tea calendar as it looks when it's finished, with one week at a time being visible
The Hälssen & Lyon tea calendar in its finished form and hanging on a wall
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The Hälssen & Lyon tea calendar in its finished form and hanging on a wall
A unique blend of tea leaves is compressed for each day of the year
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A unique blend of tea leaves is compressed for each day of the year
The Hälssen & Lyon tea calendar in its packaging, revealing its raison d'etre as a unique form of advertising
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The Hälssen & Lyon tea calendar in its packaging, revealing its raison d'etre as a unique form of advertising
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Calendars are one of the oldest means of advertising in the world, and it's still standard practice for big companies to send out calendars to business partners and clients. However, they're normally made of paper and covered with the brand logo and pictures of the company's products. German tea producer Hälssen & Lyon decided to do something a little different by creating what's billed as the world's first tea calendar.

The Hälssen & Lyon tea calendar is made from actual tea. Real leaves were processed and compressed before being sliced into 1 mm thick squares. These were then stamped with the date and slotted together to show one week at a time. The result is a calendar made almost completely out of tea.

The square pages of tea are not just for show. Peel one off, drop it in a mug, add boiling water, and it will dissolve to create a brew, with a different blend for each of the 365 days in a year. Of course, there is a chance that the tea will have gone slightly stale come the latter months of the year, but it's an novel concept nonetheless.

Each of the square dates on the Hälssen & Lyon tea calendar can be removed, dissolved in hot water, and drunk just like ordinary tea
Each of the square dates on the Hälssen & Lyon tea calendar can be removed, dissolved in hot water, and drunk just like ordinary tea

Unfortunately the Hälssen & Lyon tea calendar is not available to buy, being produced only for a select few business partners of the company. Which is a shame because as someone who drinks tea every single day – I am English, after all – I'd gladly pay a small fortune for a calendar that served up a cuppa for every day of the year.

The video embedded below shows how the Hälssen & Lyon tea calendar was created, and details a little of the inspiration behind the concept.

Source: Kolle Rebbe via The Inspiration Room

H+LTeekalender_Englisch

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4 comments
SeekerFinder
So clever. I love it!
BigGoofyGuy
Instead of throwing it away, one makes tea with it? That not only sounds tasty but also green. :) (especially if it is green tea :) ).
Avital Nathansohn
איזה יופי
Joe Sobotka
I'm a tea drinker and would love this. I agree with BigWarpGuy,, no waste, nothing for the landfill....