Automotive

Hyundai Grandmaster flashes a glimpse at the future of sensuously sporty SUV styling

The large HDC-2 has a strong stance
The large HDC-2 has a strong stance
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Hyundai introduces the HDC-2 Grandmaster at the Busan International Motor Show
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Hyundai introduces the HDC-2 Grandmaster at the Busan International Motor Show
The HDC-2 is the second design study to preview Hyundai's "Sensuous Sportiness," though we're not really seeing the sensuousness 
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The HDC-2 is the second design study to preview Hyundai's "Sensuous Sportiness," though we're not really seeing the sensuousness 
The large HDC-2 has a strong stance
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The large HDC-2 has a strong stance
Hyundai follows in the shadows of Japanese automakers in slapping an unnecessarily massive grille on its concept
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Hyundai follows in the shadows of Japanese automakers in slapping an unnecessarily massive grille on its concept
Hyundai HDC-2 Grandmaster
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Hyundai HDC-2 Grandmaster
Hyundai doesn't provide any details on what might power a Grandmaster SUV
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Hyundai doesn't provide any details on what might power a Grandmaster SUV
We thought the grille was oversized, but those taillights don't look proportional by any stretch of the imagination
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We thought the grille was oversized, but those taillights don't look proportional by any stretch of the imagination
The wheels remind us of snowflakes ... not really in a good way
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The wheels remind us of snowflakes ... not really in a good way
The Hyundai HDC-2 Grandmaster concept paves the way for future SUV styling
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The Hyundai HDC-2 Grandmaster concept paves the way for future SUV styling
Hyundai HDC-1 Le Fil Rouge concept on show in Busan
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Hyundai HDC-1 Le Fil Rouge concept on show in Busan
Hyundai premiered the Le Fil Rouge at this year's Geneva Motor Show
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Hyundai premiered the Le Fil Rouge at this year's Geneva Motor Show
The Le Fil Rouge is a sporty, curvaceous 2+2 that we'd love to get behind the wheel of
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The Le Fil Rouge is a sporty, curvaceous 2+2 that we'd love to get behind the wheel of
Hyundai HDC-1 Le Fil Rouge
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Hyundai HDC-1 Le Fil Rouge
Hyundai HDC-1 Le Fil Rouge
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Hyundai HDC-1 Le Fil Rouge
Hyundai HDC-1 Le Fil Rouge
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Hyundai HDC-1 Le Fil Rouge
Hyundai HDC-1 Le Fil Rouge
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Hyundai HDC-1 Le Fil Rouge

Hyundai stunned the 2018 Geneva Motor Show when it previewed its new "Sensuous Sportiness" design language in the form of the impossibly sleek HDC-1 Le Fil Rouge design study. Now it's providing a second peek into the future with the HDC-2 Grandmaster. This concept SUV isn't quite as effortlessly stylish as its predecessor, but is indeed a dramatic departure from contemporary Hyundais. The future at Hyundai will be nothing if not interesting.

"The Le Fil Rouge sedan provided a clear direction for Hyundai's design philosophy, while the new SUV concept vehicle further proved the versatility of this design language that will be portrayed in future Hyundai vehicles, opening up new possibilities for an even wider spectrum of attractive designs," Hyundai said in introducing the concept at the Busan Motor Show.

Hyundai HDC-1 Le Fil Rouge concept on show in Busan
Hyundai HDC-1 Le Fil Rouge concept on show in Busan

"Versatility" is the operative word there – save for the cascading grille and some shiny silver trim, the HDC-2 Grandmaster looks very little like the HDC-1. But that isn't necessarily a bad thing, since you don't really need your large SUV looking like a dramatic, swept-back 2 + 2.

The HDC-2 does share with the HDC-1 a stretched stance and strong character lines that appear to rush back toward the rear, but the Le Fil Rouge's teardrop roofline and generous curves dissipate in favor of a much sturdier lines and angles.

Hyundai doesn't provide any details on what might power a Grandmaster SUV
Hyundai doesn't provide any details on what might power a Grandmaster SUV

It's a much more upright take on Hyundai's future styling direction, showing throwback SUV strength prettied up with modern touches like the narrow headlamps, oversized polished grille and vertical daytime running bars. While it's a "sporty" design in its own right, "sensuous" appears like an adjective that's lost its home.

At the rear, the giant, haunch-capping boomerang taillights are begging to be trimmed down into something more practical, but the forward-angled C pillars and wraparound glass lend to the old-school utility vehicle robustness. We won't miss the snowflake-like concept wheels if and when Hyundai tones down the Grandmaster into a production-ready full-size SUV.

We thought the grille was oversized, but those taillights don't look proportional by any stretch of the imagination
We thought the grille was oversized, but those taillights don't look proportional by any stretch of the imagination

As with the Le Fil Rouge, Hyundai has little detail to provide beyond the photos. It does clarify that the concept name comes from chess, and "just as the sum of all chess pieces completes the game of chess, all forthcoming Hyundai vehicles will come to form a harmonious vehicle line-up demonstrating the Hyundai look while each maintains distinctive character and role."

So yeah, keep your eye out for that.

You can compare and contrast the lines, curves and volumes of the voluptuous HDC-1 and rugged HDC-2 in the photo gallery.

Source: Hyundai

1 comment
Mr T
Sorry, but that SUV is ugly as fuck.