Mobile Technology

GPS tracking tag gets personal with color E Ink screen

GPS tracking tag gets personal with color E Ink screen
The PhotoTag is pitched as "the world’s first Bluetooth keychain tracker with a color E Ink screen, compatible with both Android and iOS devices"
The PhotoTag is pitched as "the world’s first Bluetooth keychain tracker with a color E Ink screen, compatible with both Android and iOS devices"
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The PhotoTag is pitched as "the world’s first Bluetooth keychain tracker with a color E Ink screen, compatible with both Android and iOS devices"
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The PhotoTag is pitched as "the world’s first Bluetooth keychain tracker with a color E Ink screen, compatible with both Android and iOS devices"
The PhotoTag's E Ink display can host contact details, a color photo or custom artwork
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The PhotoTag's E Ink display can host contact details, a color photo or custom artwork
The PhotoTag can use Apple's Find My and Google's Find networks to locate mislaid items
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The PhotoTag can use Apple's Find My and Google's Find networks to locate mislaid items
The PhotoTag is housed in aluminum alloy casing, and is IP65 waterproof
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The PhotoTag is housed in aluminum alloy casing, and is IP65 waterproof
Photos loaded onto the PhotoTag are unlikely to have the best color depth, as the E Ink screen can handle four colors only
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Photos loaded onto the PhotoTag are unlikely to have the best color depth, as the E Ink screen can handle four colors only
The PhotoTag can be had in three colors
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The PhotoTag can be had in three colors
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With help from small tracking gadgets plus the ubiquitous smartphone, we can now keep tabs on our belongings – wherever they may be. Now a startup is crowdfunding a nifty tag that includes an E Ink screen to display contact details and photos in color.

Though trackers from the likes of Apple and Tile are undoubtedly useful, they're a bit of a one-trick pony. The PhotoTag – which is currently raising production funds on Kickstarter – not only helps you to locate gear that's wandered off, but can also brighten up a travel bag with a happy snap or colorful art and serve as an address label too.

The E Ink display can manage four colors as well as grayscale. If you don't really want your contact details on display, then you could create and load in a QR code instead. The setup works with Apple Find My and Google Find networks, which means that it will hijack the GPS of any friendly iPhones or Android handsets nearby, upload the location to cloud servers and then send a notification to your own phone.

The PhotoTag can use Apple's Find My and Google's Find networks to locate mislaid items
The PhotoTag can use Apple's Find My and Google's Find networks to locate mislaid items

If you misplace a tagged item in your house or hotel room, there's an alarm built in that can be triggered from your phone to help you find it. Or if you've included a PhotoTag on the collar of a beloved companion animal, the technology will show you where the little scamp's got to. There's even a feature that can send a notification if you walk away from the transit hub without picking up your tagged gear.

The PhotoTag operates using a 2032 cell battery for up to 10 months of use, when it can be popped out and replaced by the user. It's wrapped in aluminum alloy housing with an ABS back cover, measures 1.77 x 1.36 x 0.3 in (44.5 x 34.5 x 8 mm), and weighs just half an ounce (15 g). An IP65 rating should also see it shake off the odd splash while resisting attacks from dust and debris.

Photos loaded onto the PhotoTag are unlikely to have the best color depth, as the E Ink screen can handle four colors only
Photos loaded onto the PhotoTag are unlikely to have the best color depth, as the E Ink screen can handle four colors only

As mentioned earlier, the project is currently funding on Kickstarter, where pledges start at US$29 per PhotoTag – which is about half the expected retail price. Accessories such as luggage and pet tags, leashes and steel cables are also available.

Crowdfunding campaigns always carry an element of risk, but assuming all goes to plan with this one, shipping is estimated to start from April.

Source: Kickstarter

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