From smartwatches with integrated heart rate and tracking tech, to dedicated fitness bands like the Fitbit Charge HR or Basis Peak, it's easy to get lost in the sheer volume of fitness tracking choices. Moov Now, the successor to last year's first generation Moov tracker, aims to set itself apart by offering a more personal, hands-on experience.

The new band is smaller than its predecessor, is available in different colors, and works with third party heart rate monitors. It's designed to go beyond basic activity tracking, combining magnet, angular weight and gravity sensors to provide low latency 3D motion tracking. It works with both iOS and Android, and features modes for specific sports, such as swimming, running, cycling, cardio boxing and more.

It also offers sleep tracking, and its battery is supposedly good for six months on a single charge, making it one less gadget to fit into your regular charging routine. Depending on how it's being used, the device can be worn on the wrist or the ankle, and users can go with either a single band, or two together for more accurate tracking for certain activities, such as cardio boxing and swimming.

The big selling point here is the Now's ability to act as a real-time trainer. The band measures speed, stride cadence and landing impact when you're doing activities such as cycling, running or swimming, and intelligently analyzes that information on the fly. It then makes real-time suggestions to improve your workout, with statements like “land softer” or “lengthen your stride” delivered through connected headphones.

If implemented well, this could point towards the next step in fitness wearables. Right now the market is flooded with trackers that log your fitness data, but typically only offer somewhat generic suggestions on what to do with it. An AI assistant that could better rival a human coach could make a fitness tracker a much more compelling buy.

On paper at least, Moov Now has quite the compelling feature set. If you're interested in getting one, it might not be a bad idea to jump in fast, with pre-orders currently available for just US$60, a significant discount off the planned $100 final retail price. The band is available with a choice of black, white blue and red accent colors, and is expected to ship in Q3 2015.

For more on the Moov Now, you can check out the video below.

Source: Moov

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