Motorola and LG's 2015 flagships have a lot in common, packing the same processor, display resolution and more. The companies generally play to their respective strengths, with the G4 offering a great display and camera, with the Moto X Style (known as the Pure Edition in the US) standing as the cheaper and more customizable one.
Size
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The two devices have the same width, but the Moto X Style is 3 percent taller and 13 percent thicker than its rival.
Weight
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Motorola's smartphone is 15 percent heavier than LG's.
Build (frame)
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The Moto X Style offers a metal frame, while the G4 opts for a plastic finish around its edges that makes the handset feel less than premium.
Build (back)
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Motorola's Pure Edition handset can be configured with different materials on its back cover, while the G4 is available with a choice of plastic and leather finishes.
Display size
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Both smartphones offer generous displays, but the Moto X's is a little larger, providing 7 percent more display real estate.
Display resolution
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The two panels offer the same high-end resolution, but the G4's screen is a little smaller, meaning it'll provide 3 percent more pixels per inch. You won't likely be able to notice that difference by eye.
Display type
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Motorola usually uses AMOLED panels in its Moto X line, but it opted for TFT for this year's release.
Fingerprint sensor
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You won't find a fingerprint sensor on either device.
Storage
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Motorola offers a choice of three storage tiers, while LG only provides just one.
MicroSD
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Both devices allow the user to increase available storage space via a microSD card slot.
Processor
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You'll find the same high-end (though not quite top-of-the-line) chip in both LG's and Motorola's 2015 flagships.
RAM
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It's the same story when it comes to memory, with both handsets packing 3GB RAM.
Battery
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You'll find a large, 3,000mAh battery in both devices.
Removable battery
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Very few of 2015's flagship handsets have allowed the user to switch out their battery, but the G4 bucks the trend.
Camera megapixels
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If you're counting rear camera megapixels, then the Motorola handset will win out here. It's a different story when it comes to front-facing shooters though, with the LG smartphone packing a whopping 8 MP selfie camera.
Camera aperture
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Many of 2015's high-end smartphone cameras feature ƒ/2.0 aperture, but the G4 goes one better, with a wider ƒ/1.8 offering.
Software
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As with other Moto line smartphones, you'll get a stock Android experience with the Style. LG opts for a skinned version of Lollipop, but its treatment of the OS is fairly tasteful, and doesn't mess too much with Google's core vision.
Release
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By the time the Moto X Style hits shelves, the G4 will have been available for five months – at least based on its Korean launch (the G4 didn't launch in the US until June).
Starting price (full retail)
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This is one category where the Moto X Style really shines, coming in a full $150 cheaper than the very similarly specced LG handset.
For more on the LG G4, you can check out our full review.