Automotive

Nissan geeks out with six Star Wars show cars and AR showrooms

Nissan has put together six Star Wars show cars in conjunction with Lucasfilm for the LA Auto Show
Nissan has put together six Star Wars show cars in conjunction with Lucasfilm for the LA Auto Show
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Star Wars themed Maxima
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Star Wars themed Maxima
Captain Phasma Maxima
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Captain Phasma Maxima
Nissan's stand at the LA Auto show was heavily Star Wars themed
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Nissan's stand at the LA Auto show was heavily Star Wars themed
X-wing fighters hang over the Nissan stand at the LA Auto Show
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X-wing fighters hang over the Nissan stand at the LA Auto Show
X-wing fighters hang over the Nissan stand at the LA Auto Show
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X-wing fighters hang over the Nissan stand at the LA Auto Show
X-wing fighters hang over the Nissan stand at the LA Auto Show
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X-wing fighters hang over the Nissan stand at the LA Auto Show
Nissan's augmented reality displays will hit showrooms in the leadup to Christmas, using Star Wars characters to talk you through the cars' safety features
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Nissan's augmented reality displays will hit showrooms in the leadup to Christmas, using Star Wars characters to talk you through the cars' safety features
Nissan's augmented reality displays will hit showrooms in the leadup to Christmas, using Star Wars characters to talk you through the cars' safety features
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Nissan's augmented reality displays will hit showrooms in the leadup to Christmas, using Star Wars characters to talk you through the cars' safety features
Nissan's augmented reality displays will hit showrooms in the leadup to Christmas, using Star Wars characters to talk you through the cars' safety features
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Nissan's augmented reality displays will hit showrooms in the leadup to Christmas, using Star Wars characters to talk you through the cars' safety features
The Nissan Rogue Sport with its A-wing brother
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The Nissan Rogue Sport with its A-wing brother
The Nissan Rogue Sport done up as an A-wing rebel fighter
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The Nissan Rogue Sport done up as an A-wing rebel fighter
The Nissan Rogue Sport done up as an A-wing rebel fighter
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The Nissan Rogue Sport done up as an A-wing rebel fighter
The Nissan Rogue Sport done up as an A-wing rebel fighter
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The Nissan Rogue Sport done up as an A-wing rebel fighter
Star Wars Sith themed Maxima
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Star Wars Sith themed Maxima
Nissan has put together six Star Wars show cars in conjunction with Lucasfilm for the LA Auto Show
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Nissan has put together six Star Wars show cars in conjunction with Lucasfilm for the LA Auto Show
The Nissan Rogue Poe X-wing beside its standard brother
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The Nissan Rogue Poe X-wing beside its standard brother
Nissan Rogue Poe X-Wing
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Nissan Rogue Poe X-Wing
Captain Phasma made a brief appearance in the last Star Wars film, but she made enough of an impact to inspire the Captain Phasma Maxima
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Captain Phasma made a brief appearance in the last Star Wars film, but she made enough of an impact to inspire the Captain Phasma Maxima
Captain Phasma Maxima
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Captain Phasma Maxima
The front bumper of the Captain Phasma Maxima mirrors the authoritarian commander's iconic helmet 
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The front bumper of the Captain Phasma Maxima mirrors the authoritarian commander's iconic helmet 
Nissan Rogue Poe X-Wing
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Nissan Rogue Poe X-Wing
BB-8 makes an appearance
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BB-8 makes an appearance
Star Wars Sith-themed Maxima
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Star Wars Sith-themed Maxima
A Maxima modelled on Captain Phasma's iconic helmet shape
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A Maxima modelled on Captain Phasma's iconic helmet shape
The Nissan Altima Special Forces TIE fighter
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The Nissan Altima Special Forces TIE fighter
The Nissan Altima Special Forces TIE fighter
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The Nissan Altima Special Forces TIE fighter
The Nissan Altima Special Forces TIE fighter: that windscreen shape could be nothing else
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The Nissan Altima Special Forces TIE fighter: that windscreen shape could be nothing else
Nissan Maxima: Kylo Ren edition
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Nissan Maxima: Kylo Ren edition
Nissan Maxima: Kylo Ren edition
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Nissan Maxima: Kylo Ren edition
Nissan Maxima: Kylo Ren edition
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Nissan Maxima: Kylo Ren edition
Nissan has put together six Star Wars show cars in conjunction with Lucasfilm for the LA Auto Show
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Nissan has put together six Star Wars show cars in conjunction with Lucasfilm for the LA Auto Show
Rogue Sport A-Wing Rebel at the LA Auto Show
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Rogue Sport A-Wing Rebel at the LA Auto Show
Rogue Sport A-Wing Rebel at the LA Auto Show
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Rogue Sport A-Wing Rebel at the LA Auto Show
Rogue Sport A-Wing Rebel at the LA Auto Show
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Rogue Sport A-Wing Rebel at the LA Auto Show
Special Forces TIE fighter Altima at the LA Auto Show
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Special Forces TIE fighter Altima at the LA Auto Show
Special Forces TIE fighter Altima at the LA Auto Show
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Special Forces TIE fighter Altima at the LA Auto Show
Nissan Rogue Poe X-Wing at the LA Auto show
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Nissan Rogue Poe X-Wing at the LA Auto show
Nissan Rogue Poe X-Wing at the LA Auto show
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Nissan Rogue Poe X-Wing at the LA Auto show
Kylo Ren Maxima at the LA Auto Show
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Kylo Ren Maxima at the LA Auto Show
Nissan Rogue Poe X-Wing at the LA Auto show
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Nissan Rogue Poe X-Wing at the LA Auto show
The Kylo Ren Maxima at the LA Auto show
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The Kylo Ren Maxima at the LA Auto show

Nissan used the LA Auto show as an excuse for a bit of Star Wars fan service this year, taking a bunch of Rogues, Altimas and Maximas and letting Lucasfilm's design artists tart them up into Star Wars-style spaceships. But it doesn't stop there, with Star Wars-themed augmented reality displays rolling out at showrooms across North America.

The show cars celebrate Nissan's collaboration with Lucasfilm in the lead up to December's release of Star Wars: The Last Jedi. The Lucasfilm team's designs were sent over to Vehicle Effects in Burbank to be built by the same guys that built the recent Ecto-1 for the reboot of Ghostbusters, as well as coordinating cars for a whole bunch of Fast and Furious movies.

Rogue Sport A-Wing Rebel at the LA Auto Show
Rogue Sport A-Wing Rebel at the LA Auto Show

They've done a great job, with cute references everywhere, from the familiar shape of the X-wing with BB-8 poking his head out, to a Kylo Ren-styled Maxima that just reeks of Sith energy.

That's not the only Star Wars tie-in for fans this holiday season, mind you – Nissan dealers across North America will be running a fun augmented reality promotion for the Rogue, Maxima and Titan in the lead-up to Christmas.

Nissan's augmented reality displays will hit showrooms in the leadup to Christmas, using Star Wars characters to talk you through the cars' safety features
Nissan's augmented reality displays will hit showrooms in the leadup to Christmas, using Star Wars characters to talk you through the cars' safety features

Showroom visitors will have the chance to put on AR headgear and activate an experience in which Star Wars characters show you around the safety features of each vehicle.

It's not world-changing or highbrow stuff here, it's a crass cross-promotional marketing campaign, but it's a good one. Take a look through the gallery for a bunch of photos.

Source: Nissan

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