Good Thinking

Project Piola: Fair trade shoes with French design

Project Piola: Fair trade shoe...
The sneakers are made with organic cotton and latex from Peru
The sneakers are made with organic cotton and latex from Peru
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The sneakers are made with organic cotton and latex from Peru
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The sneakers are made with organic cotton and latex from Peru
French designers featuring Eugène Riconneaus Florence Astrié, Felix Caudron designed Project Piola's fair trade range of sneakers
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French designers featuring Eugène Riconneaus Florence Astrié, Felix Caudron designed Project Piola's fair trade range of sneakers
Piola pays rubber and cotton producers between three to five times the market price
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Piola pays rubber and cotton producers between three to five times the market price
The idea for the project was inspired by an eye-opening trip entrepreneur Joshua Rudd took to Peru
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The idea for the project was inspired by an eye-opening trip entrepreneur Joshua Rudd took to Peru
The sneakers do look great, with unique color combinations, a clean and simple design that is a cross between sneakers and dress shoes
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The sneakers do look great, with unique color combinations, a clean and simple design that is a cross between sneakers and dress shoes
Project Piola is a fair trade sneaker design project supported by the UN and WWF
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Project Piola is a fair trade sneaker design project supported by the UN and WWF
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New York-based entrepreneur Joshua Rudd was traveling in Peru when, thanks to a random meeting, he became aware of the economic hardship faced by many people in that country. The episode gave him an idea: to create a sneaker design project that would source raw materials such as wild rubber from the Amazon forest and organic cotton from the South of Peru. That’s how Project Piola was born and now, after a successful Kickstarter campaign, it’s ready to walk.

The project started taking shape back in 2010. Joshua then enlisted the talent of a team of French designers including Eugène Riconneaus (Loreto, Ica, Iberia), Florence Astrié (Slippery Elm) and Felix Caudron (Madre de Dios) to produce a line of stylish fair trade footwear that may remind some of the casual-chic of the Spanish shoemaker Camper. The product has been developed according to the framework established by the UN and the World Wildlife Fund (WWF), who are partners of Project Piola.

One of the main social points of the project is to give producers a market, which they don’t have on a local level. Piola pays rubber and cotton producers between three to five times the market price, and the money can be diverted back to savings and tools.

The sneakers have a clean and simple design somewhere between sneakers and dress shoes, and come in unique color combinations. Besides rubber and cotton, they also feature animal derivatives such as leather and alpaca wool.

Source: Kickstarter

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1 comment
Arf
Excellent! Some new kicks for Superman.