Science

Impossible Foods launches its plant-based pork

Impossible Foods launches its ...
Impossible Pork will feature in the Impossible Croissan'wich at selected Burger King outlets in the US later this month
Impossible Pork will feature in the Impossible Croissan'wich at selected Burger King outlets in the US later this month
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Impossible Pork will feature in the Impossible Croissan'wich at selected Burger King outlets in the US later this month
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Impossible Pork will feature in the Impossible Croissan'wich at selected Burger King outlets in the US later this month
The newly introduced Impossible Pork is just the second product from Impossible Foods
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The newly introduced Impossible Pork is just the second product from Impossible Foods
Impossible Foods has launched a plant-based alternative to pork
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Impossible Foods has launched a plant-based alternative to pork
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Having made a splash with its plant-based burger over the past couple of years, Impossible Foods is now leveraging its technology to take on another form of protein. The newly introduced Impossible Pork is just the second product from the Californian startup, and will be a pivotal one as it expands its mission to reduce the environmental impact of the global meat industry.

The Impossible Burger has been on sale in restaurants across the US, including Burger King, for a few years and was recently approved for direct-to-consumer sales by the FDA. The Impossible Burger, it is hoped, can play a big role in reducing a reliance on traditional beef production practices.

At the heart of the plant-based Impossible Burger is a molecule called heme. Heme can be found in basically all living things, and is particularly abundant in animal muscle, helping give meat its distinct flavor and coloring. Impossible Foods has developed a way to produce heme using DNA from soybean plants, then mixing it with more typical meat substitutes like potato and wheat protein to create a beef-like patty with a bloody residue.

Impossible Foods has launched a plant-based alternative to pork
Impossible Foods has launched a plant-based alternative to pork

This same technology forms the basis of its new Impossible Pork, which makes its debut in the form of the Impossible Sausage. This plant-based meat alternative will feature in the so-called Impossible Croissan'wich at selected Burger King outlets in the US later this month. But the company’s ambitions for Impossible Pork go far beyond that.

“Beef is popular around the world, but in many cultures, the most popular and familiar and common dishes use pork as the main source of meat,” says CEO Pat Brown. “So for us to have an impact in those markets, pork was a necessity.”

The video below introduces the Impossible Pork.

Introducing Impossible™ Pork Made from Plants

Source: Impossible Foods

View gallery - 3 images
4 comments
guzmanchinky
I really look forward to a day when all meat is lab grown, for so many reasons.
ljaques
Forget beef boobs. NOW you can have Pork boobs, gentlemen! I'll admit that I tried an Impossible Burger and it was pretty tasty, but the price was ridiculous at around $8 for a burger and small fries. But with the possibility of breast growth (and added cancer risk for women as a result), NOT eating this new "food product" is where I shall remain.
John Gochnauer
It would be less deceptive to refer to this laboratory food as "imitation pork".
AAAddison
Learn to cook alternatives to meat. Move away from fast food. Losing your abilities with food you'll lose your soul. Enjoy making & eating food. It's primal fun in life. Leave meat 60% - 80% soon.