billboard

Whether an architectural masterpiece or a toilet, Zaha Hadid's design language is recognizable in all her work. We're reminded of this again by a new billboard conceived by the late Hadid and longtime collaborator Patrik Schumacher that was recently installed on a busy road in London.

West Hollywood's Sunset Strip has long been associated with roadside advertisements and an architectural competition aims to capitalize on this with a new high-end billboard for the area. Four firms are involved in the project, including Zaha Hadid.

Austrian scientists have developed a new kind of 3D display designed especially for large-scale screens that doesn't require special glasses but, instead, sends beams of light directly to the viewers’ eyes via a laser and a sophisticated mirror system.

Earlier this year, Gizmag featured a concept that proposed using billboards as shelters for the homeless. The company behind Project Gregory suggested that income from advertising on the billboards could subsidize the shelters' running costs. It now hopes to build its first such shelters next year.

The Gregory Project concept aims to make billboards in the Republic of Slovakia into viable homes for the homeless.

Peruvian scientists have installed an air-purifying billboard in the city of Lima, capable of doing the work of 1,200 trees and purifying 100,000 cubic meters of air daily.