Gibson

Music gear icon Gibson has teamed up with online instrument marketplace titan Reverb to sell one-of-a-kind prototypes, demo models, pre-played artist signatures and Gibson mods. The Gibson Demo Shop has kicked off with 40 exclusive guitars.

​Over the years, Gibson has shown that it's not afraid to push the guitar technology envelope. The latest innovation out of the gate is a Gibson Custom Lightly Figured Les Paul Standard with a built-in distortion circuit. A creation Gibson is calling the Burstdriver.​

Vintage guitars are now a viable investment. Our list of the most valuable guitars ever sold shows the key factor is the significance of the instrument in musical history, with guitars formerly played by Clapton, Hendrix, and the guitar–playing Beatles dominating the listings.​

Baselworld is not usually the kind of venue where you'd expect to find guitar maker Gibson displaying one of its custom instruments. This year, however, saw a US$2 million diamond-encrusted SG called the Eden of Coronet verified as the world's most valuable guitar by Guinness World Records.

A fair amount of precious wood can be sacrificed when installing a tremolo on a vintage Gibson guitar so that you can squeal or dive bomb like Satriani or Vai. Well, now you don't have to because Floyd Rose Marketing has opened up its FRX top mount trem system for pre-order.

If you see Les Paul's signature on a Gibson guitar, you can expect high quality. The company has debuted a new series of reference speakers sporting the virtuoso guitarist's name, and Gizmag stopped by for a look and listen.

Have you ever stumbled across a monster riff while noodling away, only to find that by the time you've broken out your digital recording gear, you can't remember a note? The Memory Cable from Gibson Brands gets around such problems by merging a premium instrument cable with a digital audio recorder.

While Gibson has earmarked 11 special guitars to receive its Min-ETune robotic tuning system, the folks behind the technology have launched TronicalTune, which allows for DIY installation on various guitar makes and models.

Equipment, memorabilia, personal effects and instruments spanning the entire career of Les Paul are to be auctioned off for charity in June 2012.

Gibson has announced that its Pure Analog Engine Signal Processing platform, which drives the tech in its Firebird X, is to be opened up to third party application development.

Gibson has announced its latest foray into the world of digitally-enhanced guitars with the Firebird X, a limited run model with built-in effects, wireless pedal control and bundled computer software

Free Gibson Guitar App for iPhone and iPod Touch users may shorten that 'long to the top'