Zeiss

Zeiss is heading to CES next week to show off its Multifunctional Smart Glass tech, which can float "holographic" and AR content on any glass surface for such things as HUDs, 3D buttons, and even a transparent videocam in the middle of a display.

Zeiss is set to join the iPhone accessory market with three lenses which have been developed in partnership with ExoLens. The lenses include a wide-angle, a telephoto and a macro.

Any company that's been making lenses for 169 years is probably good at adapting. So perhaps it makes sense that German company Carl Zeiss AG (better known simply as "Zeiss") didn't waste time jumping into virtual reality. Read on, as Gizmag reviews the Zeiss VR One.