Good Thinking

Volvo Life Paint lights up cyclists at night

Volvo Life Paint lights up cyc...
Volvo's Life Paint acts as a reflective spray when under the glare of a car's headlights
Volvo's Life Paint acts as a reflective spray when under the glare of a car's headlights
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The Life Paint is transparent and is said to make no noticeable difference to the surface of the material
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The Life Paint is transparent and is said to make no noticeable difference to the surface of the material
Volvo's Life Paint acts as a reflective spray when under the glare of a car's headlights
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Volvo's Life Paint acts as a reflective spray when under the glare of a car's headlights
Life Paint lasts for around one week once applied
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Life Paint lasts for around one week once applied
Volvo's Life Paint acts as a reflective spray when under the glare of a car's headlights
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Volvo's Life Paint acts as a reflective spray when under the glare of a car's headlights
Volvo's Life Paint acts as a reflective spray when under the glare of a car's headlights
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Volvo's Life Paint acts as a reflective spray when under the glare of a car's headlights
Volvo's Life Paint is transparent and is said to make no noticeable difference to the surface of the material
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Volvo's Life Paint is transparent and is said to make no noticeable difference to the surface of the material
Volvo's Life Paint is transparent and is said to make no noticeable difference to the surface of the material
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Volvo's Life Paint is transparent and is said to make no noticeable difference to the surface of the material
View gallery - 7 images

Volvo has long traded on its reputation for passenger safety, but it is also looking out for pedestrians and cyclists. In keeping with this, its newly announced Life Paint is aimed at making cyclists easier to see at night, by acting as an invisible reflective spray that glows under the glare of a car's headlights.

Volvo has teamed up with UK-based ad agency Grey London and Swedish startup Albedo100 to develop the glowing spray paint. While its main intention is to make cyclists more visible be coating their rides and helmets, it could be used by pedestrians and applied to any number of objects – think clothes, prams, dog leads, shoes and bags.

The paint is transparent and is said to make no noticeable difference to the feel of the material, lasting for around a week once applied. From there, once the user moves in front of a car's headlights, the sprayed material instantly turns to a hot white glow to improve visibility.

The question of how cyclists can be made easier to see, particularly at night, has turned up wide-ranging and innovative responses. From LED systems that light up the rims to serve as tail and headlights, to entire bicycle frames that glow in the dark, nervy night time cyclists have a growing number of options to help make them more visible to drivers.

Life Paint, Volvo's answer to this, forms part of its 2020 Vision initiative, a safety campaign promising that by the year 2020, no person will be seriously injured or killed by a new Volvo vehicle. To begin with, free cans of Life Paint will be given away at six bike stores in England. If the product is well received, Volvo plans to eventually make it available internationally.

The paint is demonstrated in the promotional video below.

Source: Volvo Life Paint

VOLVO LIFEPAINT

View gallery - 7 images
7 comments
Mark A
Life paint that lasts about one week.... great safety product with built-in revenue stream.
xs400
I have to wonder what is holding back luminous panels on motorcycles and scooters, may be the military-industrial complex is not paying attention to the needs of its customers, after all, it has its profiteering formula perfected. LEDs are cheap enough for all powered vehicles and it would be simple to strategically light them up for greater visibility.
Reflective materials are already available - the cost is what keeps them for being used widely. 3M and its competitors seem to have cartelized the reflective materials industry.
I could not find any specs on Life Paint, how is it better than what is currently available?
Tyler Davidson
Hope this produce makes its way around the globe.
Bob Flint
This is not new, I have an old can in the garage that I have used to spray onto surfaces that contains micro spheres that reflects light. It lasts much longer than this about a year in a 4 season environment. It does render the previous surface slightly milky.
Tom Benson
How fun for taggers!
Milton
Dang, only lasts 1 week!?
Rex22
LightUpPaint.com