Automotive

Diamond-encrusted tires are world's most expensive

Diamond-encrusted tires are wo...
The design combines a set of Z Tyre's own tires with "specially selected" diamond stones and 24-karat gold leaf
The design combines a set of Z Tyre's own tires with "specially selected" diamond stones and 24-karat gold leaf
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The design combines a set of Z Tyre's own tires with "specially selected" diamond stones and 24-karat gold leaf
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The design combines a set of Z Tyre's own tires with "specially selected" diamond stones and 24-karat gold leaf
Z Tyre CEO Harjeev Kandhari with the "world's most expensive tire"
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Z Tyre CEO Harjeev Kandhari with the "world's most expensive tire"
The tires were unveiled at Reifen Essen 2016
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The tires were unveiled at Reifen Essen 2016

If you thought diamond-encrusted mobile phones were a needlessly extravagant fashion accessory, what about diamond-encrusted car tires? Yes, they do exist, courtesy of Dubai-based firm Z Tyre, and they're reportedly the most expensive car tires in the world.

Z Tyre says it created the ransom-worthy runners in order to "celebrate and recognize the true worth of its range of high performance tires." That, of course, is marketing speak for a publicity stunt, but the results are, nonetheless, unique.

The design combines a set of Z Tyre's own tires with "specially selected" diamond stones and 24-karat gold leaf. They were designed in Dubai, before being transported to Italy for diamond decoration by artisan jewellers. After that, the tires returned to Dubai where the gold leaf was applied by craftsmen who worked on Abu Dhabi's new presidential palace.

The set of four tires is said to have recently sold for US$600,000, which was enough to have it recognized by Guinness World Records. All of the profits went to the Zenises Foundation, which aims to improve access to education around the world.

Source: Z Tyre

6 comments
Rustin Lee Haase
Conspicuous consumption like this is repugnant to anyone with a sense of humanitarianism. When I started reading I hoped the diamonds might help with traction or durability but they are just a stupid embellishment. Its both interesting and disgusting watching Dubai blow its weath on all its ego-stroking, while others nearby are living in squalor along with tyranny and genocide. I'll be glad when the money runs out, and it will, since they have no substantial industry.
Bob Flint
So are they put onto rims by a mechanic, or a jeweler?
sk8dad
As for begin the ultimate example of conspicuous consumption, this falls short. Diamond encrusted diamonds would be much more blingy. Nice try.
Aross
This is just another example of how small your brain can be when you have an unlimited supply of money.
TimothyRichburg
Just plain stupid used of money...purposed to grind itself away on the streets.
StWils
There will always be someone who feels a need to whiz away cash in a more trivial way than some other wastrel. Just look at some of Trumps "Developments"