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Automotive

Audi begins production of all-electric e-tron ahead of upcoming launch

By Loz Blain
September 04, 2018
Audi begins production of all-electric e-tron ahead of upcoming launch
Patrick Danau (L), Managing Director of Audi Brussels, and Peter Kössler (R), Board of Management Member for Production and Logistics at AUDI AG and Chairman of the Board of Directors of Audi Brussels, take a peek at the first Audi e-tron models from series production
Patrick Danau (L), Managing Director of Audi Brussels, and Peter Kössler (R), Board of Management Member for Production and Logistics at AUDI AG and Chairman of the Board of Directors of Audi Brussels, take a peek at the first Audi e-tron models from series production
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Patrick Danau (L), Managing Director of Audi Brussels, and Peter Kössler (R), Board of Management Member for Production and Logistics at AUDI AG and Chairman of the Board of Directors of Audi Brussels, take a peek at the first Audi e-tron models from series production
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Patrick Danau (L), Managing Director of Audi Brussels, and Peter Kössler (R), Board of Management Member for Production and Logistics at AUDI AG and Chairman of the Board of Directors of Audi Brussels, take a peek at the first Audi e-tron models from series production

Audi commenced mass production yesterday of its e-tron, the brand's first fully electric SUV. Notable for its fast 150-kW charging capability, the e-tron will launch in a couple of weeks in a live web event from San Francisco.

The Brussels-based manufacturing plant where Audi's building the e-tron is notable in and of itself as "the world's first certified CO2-neutral production line" – at least, in the premium segment. So it's nice to see Audi addressing emissions from the manufacturing standpoint as well as the tailpipe.

The company has avoided partnerships in the process of getting its electric division off the ground, preferring to develop in-house competencies in battery and powertrain design and production.

The single image we get here tells us little about what the e-tron will look like under the covers, but it does seem to have taken some grill and headlight shape ideas from the original e-tron quattro concept we saw in 2015.

All questions will be answered on September 17, when the e-tron is unveiled in a live web event. Stay tuned!

Source: Audi

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AutomotiveAudiSUVElectric Vehicles
2 comments
Loz Blain
Loz Blain
Loz has been one of our most versatile contributors since 2007, and has since proven himself as a photographer, videographer, presenter, producer and podcast engineer, as well as a senior features writer. Joining the team as a motorcycle specialist, he's covered just about everything for New Atlas, concentrating lately on clean energy, AI, humanoid robotics, next-gen aircraft, and the odd bit of music and automotive. In February 2024, he stepped up to lead New Atlas as Editorial Director, and he's as curious as anyone to see how that pans out.

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Expanded Viewpoint
Oh NO!! Not another coal powered car?!?!?! Haven't we seen enough of those already???
Randy
DavidB
Expanded Viewpoint:
"Enough" EVs? Clearly not, as essentially every manufacturer is forming, has formed, or is already implementing plans to increase the number of EV models they're offering and buyers become more willing to consider EVs as viable alternatives to internal-combustion vehicles.
In case you weren't being facetious about coal power, I remind you that there are other sources of electricity and that they're of ever-increasing interest as the need to reduce pollution—from power generation, as well as from power use—becomes more and more urgent.