Automotive

Sony-Honda’s 275-mile electric sedan set to launch in US

Sony-Honda’s 275-mile electric sedan set to launch in US
The first EV prototype from Sony Honda Mobility was first unveiled at CES 2023
The first EV prototype from Sony Honda Mobility was first unveiled at CES 2023
View 9 Images
The first EV prototype from Sony Honda Mobility was first unveiled at CES 2023
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The first EV prototype from Sony Honda Mobility was first unveiled at CES 2023
The ‘media’ light bar on the front fascia enables communication with other drivers and the sharing of essential data
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The ‘media’ light bar on the front fascia enables communication with other drivers and the sharing of essential data
The electric sedan is a 50/50 collaboration between Sony and Honda
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The electric sedan is a 50/50 collaboration between Sony and Honda
Two electric motors, one on each axle, generate 241 horsepower to power the all-wheel drive electric sedan
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Two electric motors, one on each axle, generate 241 horsepower to power the all-wheel drive electric sedan
The car door automatically opens as you get closer by communicating with the companion app on your phone
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The car door automatically opens as you get closer by communicating with the companion app on your phone
The electric sedan sports a U-shaped yoke-style steering wheel
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The electric sedan sports a U-shaped yoke-style steering wheel
Afeela incorporates Epics Games' Unreal Engine, a 3D computer graphics game engine
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Afeela incorporates Epics Games' Unreal Engine, a 3D computer graphics game engine
Individual screens are positioned on the back of each seat for in-car entertainment
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Individual screens are positioned on the back of each seat for in-car entertainment
The Afeela sports 21-inch black alloys on the outside
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The Afeela sports 21-inch black alloys on the outside
View gallery - 9 images

Two of Japan’s biggest companies came together some two and a half years back to develop an electric vehicle. Sony Honda Mobility has now unveiled its first model, a four-door fastback saloon that's packed with AI and even a computer graphics game engine.

First unveiled as a prototype sedan at CES 2023, Sony Honda Mobility chief executive Yasuhide Mizuno introduced the world to the Afeela brand, saying that it represented “a new relationship between people and mobility.”

This is much more than a Honda vehicle development project with minor input from Sony. In fact, it's a 50/50 collaboration that's covered in both of the company's fingerprints. So, it goes without saying that the car will be loaded with tech.

Two electric motors, one on each axle, generate 241 horsepower to power the all-wheel drive electric sedan
Two electric motors, one on each axle, generate 241 horsepower to power the all-wheel drive electric sedan

Two electric motors, one on each axle, generate 241 horsepower (180 kW) to power the all-wheel drive vehicle. No rating for combined horsepower has been made public just yet.

Beneath the floorplate of the Afeela EV is a 91-kWh battery pack that's compatible with 150-kW fast charging. Although unconfirmed just yet, the vehicle could offer a range of 250 - 275 miles on a single charge – based on calculations made by Tech Radar's Lance Ulanoff after he recently got to see the prototype in the flesh at the Classic Car Club hanger on Manhattan's West side. This would put it on par with the Tesla Model 3.

Afeela incorporates Epics Games' Unreal Engine, a 3D computer graphics game engine
Afeela incorporates Epics Games' Unreal Engine, a 3D computer graphics game engine

According to Yasuhide Mizuno, the prototype is outfitted with 45 cameras and sensors both inside and outside the car to ensure security and safety. Inside the cabin, the system will continuously track the driver’s activity to avoid collisions.

Qualcomm's Snapdragon Digital Chassis technology will be used in the production model, giving the car the ability to execute up to 800 trillion actions in a second. It would give drivers the access to sophisticated artificial intelligence systems, improved personalization, among other fancy features.

The car door automatically opens as you get closer by communicating with the companion app on your phone
The car door automatically opens as you get closer by communicating with the companion app on your phone

The Afeela EV doesn't get any door handles. Instead, the car door automatically opens as you get closer by communicating with the companion app on your phone. If automatic isn’t your thing, physical controls are also offered, which are tucked away next to each window. From inside, the car door can be opened and closed using a button on the door.

Once inside, there's a Tesla Model S-like U-shaped yoke-style steering wheel, and the seat will automatically move further up and the steering wheel will lower down as per your desired height. A rotary controller in front of the center armrest gives you access to the car's fully digital dashboard, while the a pair of screens on the dash provide you with a comprehensive view from each side of the car. The rearview can alternate between a rear camera stream and a regular mirror.

There’s enough room for five occupants, a large panoramic roof creates a “cocoon-like atmosphere” and plenty of ambient lighting floods the cabin. Passengers in the rear are also treated to individual screens positioned on the back of each front seat. And there's what Sony Honda Mobility calls Ridevu, an in-car entertainment system that allows you to access and stream hundreds of feature films from Sony Pictures Entertainment's premium content collection at your will.

Individual screens are positioned on the back of each seat for in-car entertainment
Individual screens are positioned on the back of each seat for in-car entertainment

The electric sedan will continuously monitor and track your inputs in a bid to learn about you and make adjustments. And no, that's not just limited to throttle response. For example, through access to a calendar app running on a paired smartphone, it would go as far as detecting if you have a meeting on a particular morning and change your daily commute routine, suggesting a quicker route to ensure you arrive on time.

Interestingly, the car will also incorporate Epics Games' Unreal Engine, a 3D computer graphics game engine. "The most natural way to visualize important data within the car is through intuitive interactive photo real augmentation, which is what Unreal Engine does best," said Kim Libreri, Chief Technology Officer at Epic Games.

The ‘media’ light bar on the front fascia enables communication with other drivers and the sharing of essential data
The ‘media’ light bar on the front fascia enables communication with other drivers and the sharing of essential data

On the outside, the car's dimensions are comparable to those of the Hyundai Ioniq 6. It sports a clean roofline, digital mirrors, 21-inch black alloys, and a ‘media’ light bar on the front fascia that enables communication with other drivers and the sharing of essential data. According to the company, the car will be supported by a staggered tire arrangement with bigger rubber at the back plus an air-spring suspension system.

As of now, it is hard to tell you how it will drive, how fast it can go from 0 to 60 mph and its top speed, or how the driver and passengers will use all of those in-cabin features in the real world.

Although Sony Honda Mobility has not yet disclosed the production model's exact name, the four-door fastback saloon will go on sale at the end of 2025 after going up for pre-order in the first half of the year. In North America, deliveries are planned for the spring of 2026.

Source: Sony Honda Mobility

View gallery - 9 images
15 comments
15 comments
Holger
Best feature: Musk-free(TM)
Jinpa
Good luck selling those. Buyers should be able to select what features and apps they want, not have to buy a spymobile. Honda should re-start its Clarity PHEV, a much-simpler, quite-adequate sedan.
The Alchemist
Just me, or looks just like a Lucid?
c w
I look forward to finding out what name they change to for the bald eagle market.
guzmanchinky
Wouldn't self driving be one of the most important features? Seems missing from this article as to its capabilities in this regard...
SquareStem
Yet another EV manufacturer who missed the memo that people want SUVs. Ah well.
Chase
The only thing I like about this car is the drivetrain. No to the screens, the tech, the steering yoke, the LED unibrow, the 21 in wheels, the glass roof... All of it.
Dave222
Snore..... It's all about sales and vanity for rich folk. The rolling resistance on standard rubber will continue to limit advances in range, therefore continue to gobble up mined resources and continue to pollute this planet. If any company cared, they would utilise the maturity of traction and stability control to put motorcycle style tyres and wheels on a car to slash rolling resistance and retain safety. Get an Italian wrist to pen an attractive low cd body, press it from 50 year uv hd poly ethylene, sit the pilot and occupants in rear of the cabin with energy absorbing foam in front of them, sitting atop the luggage area, which in turn places batteries lowest for low cg. In wheel hub motors only, least amount of energy loss compared to overly complicated drive trains. A dedicated slot for your $200 tablet and same for your phone, hell, why not 4 tablet spots and give the owner 4 tablets for $800 and they'll have more screen realestate than any multi million dollar car. Mount them all above, so in a crash they don't become your new face. Same for the steering wheel, it should pivot sideways out of the way during a crash. Better still, now with mature drive by wire, a joy stick on the door would get rid of the wheel for good. Planes work perfectly well that way. The archaic regs that exist are there to mitigate old rubbish designs. If one was truly concerned with safety, economy, affordability, the planet, utility, comfort and style and wasn't hung up on needing the car to go racing, the above design points should work. Unfortunately some fool in the early days said: "Race on Sunday. Sell on Monday" Weak governments allow this type of statement to be influential instead of allowing clean sheet design to truly take us to a better transport model.
Smokey_Bear
Holger - Bro, that's the worst feature.
Dave222
Hmmmmm.?
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