Sharp's LCD Christmas Tree
December 3, 2008 In a nod to Christmas cheer and the spirit of giving, Sharp has unveiled a 26-foot tall tree comprising 43 of its AQUOS LCD televisions. Aside from enhancing the holiday atmosphere, the “AQUOS Experience” in New York’s Grand Central Terminal represents Sharp’s donation to non-profit organization, the Hope Program.
The giant flatscreen-TV tower is sitting on the bridge between the Main Concourse of Grand Central Terminal and Vanderbilt Hall.
The 43 TVs making up the structure vary in size, ranging from 19-inch screen class (18 ½” diagonal) through 52-inch screen class (52 1/32” diagonal). Video content, created by Fujisankei Communications International, runs in two to three minute vignettes, creating uniform scenic imagery that spans the height and width of the structure.
Two kiosks flank the AQUOS Experience, where consumers can enter a sweepstakes to win one of the 43 TVs from the tower. As part of this initiative, Sharp will donate US$1 to the HOPE Program for every individual who enters the sweepstakes, up to $100,000 total donation, and a minimum of $50,000. The HOPE Program aims to launch the “Green Collar Project,” a new program to help people find green collar jobs in an environmental field. This will not only allow participants to become economically self-sufficient, but will also help preserve the environment.