Sony Alpha Series

Way back in 2013, Sony claimed the crown for the world's first full-frame mirrorless cameras with the Alpha 7 and 7R models. Now the fifth-generation 7R has been announced, which unlocks the power of its 61-MP sensor thanks to new Bionz processors.

Now that we know this exists, we can't believe it's not a feature on all camera batteries. Chinese company Nitecore is selling replacement batteries for late-model Sony Alpha cameras with USB-C charging built in, so no external charger is required.

Following last year's launch of the ZV-1 vlogging compact camera, Sony has announced the first Alpha-series interchangeable lens camera optimized for video creators, which shares many features with its stablemate but includes some tasty extras.

Alpha previewed its Wolf electric pickup earlier this year, and this month it shows how that truck turns into a full camper to compete with options from Tesla and Rivian. With help from Heimplanet, it's created the Cloudbreak inflatable camper.

What happens if you cross a 1970s Datsun 620 pickup with a modern electric vehicle? Well, you might end up with something like the Alpha Wolf – a small truck, fitting a market no longer served by today's "bigger is better" mid- and full-sized pickups.

Sony has pulled back the curtain on what it's calling the most technologically advanced camera that the company has ever released. The Alpha 1 leads the pack with a newly developed 50-megapixel sensor, 30 fps continuous shooting and 8K/30p video.

Sony has taken the wraps off of two new Alpha series mirrorless APS-C cameras: the Alpha 6600 and Alpha 6100.

Sony has detailed the new 16.1 megapixel SLT-A37 translucent mirror camera - an update which brings with it both upgrades and downgrades.

The new Sony SLT-A57 digital SLR, featuring translucent mirror technology, improves on its predecessor with faster, low noise image processing and a continuous shooting speed of 12 frames per second.

Sony has announced the 16.2-megapixel α580 and 14.2-megapixel α560, which feature Sony’s newly developed Exmor APS HD CMOS sensor and BIONZ imaging processor.