Creative AI

If you want to understand the cataclysmic impact generative AI is about to have on the film industry, this one short video should make it very clear. Only one shot is 'real' - and that includes the 'behind-the-scenes footage.'

In the world of ugly shoes, we've had some real bangers. Now there's the new Syntilay, the world's first entirely AI-designed and 3D-printed piece of thermoplastic polyurethane to call itself a shoe.

It was a day like any other until the text asking "Have you seen this yet?" and a link to YouTube. Seconds later, former President Barack Obama is on screen delivering a speech in which he proclaims Donald Trump "is a total and complete [expletive]."

Generative AI systems need to be fed huge amounts of often copyrighted data. Musicians could soon fight back with HarmonyCloak, a system that embeds data into songs that can’t be picked up by human ears but will scramble AI trying to reproduce it.

Though OpenAI is yet to make the Sora text-to-video model available to the public, its ability to produce realistic, high-res video clips already has movie makers worried for job security. Now the tool has moved into the world of pop music videos.

OpenAI has asked creatives to produce their own short films using text-to-video model Sora. The public's response has been a mixture of awe and fear about the potential uses of this technology and the real-world impact it may have.

It's the end of the world as we know it, and I feel like making some AI-generated tunes. Massachusetts-based company Suno has released its third text-to-music tool, and it chops out fully-produced two-minute songs in any style, complete with vocals.

There's a non-zero chance that human labor and intelligence could be surplus to requirements in the mid-to-near future. That would entail a seismic shift in the balance of power and the way societies and economies function. Let's discuss some ideas.

"I've never seen any technology advance faster than this." The chip shortage may be behind us, but AI and EVs are expanding at such a rapacious rate that the world will face supply crunches in electricity and transformers next year, says Elon Musk.

Google DeepMind's Genie turns images into playable video games in one step – but it's just the latest in a rapidly converging list of technologies that point to a bizarre sci-fi future of interactive entertainment, designed and run by real-time AIs.

If OpenAI's Sora heralds the end of videography, ElevenLabs has just fired a broadside over the foley and sounds effects departments, with another groundbreaking new AI that takes silent video and generates audio to match, taking text guidance.

AI-generated video was a complete joke less than a year ago; look what it can do now. OpenAI has announced its new Sora model, which turns descriptive text into video, and calling it a frighteningly massive leap forward feels like an understatement.