Lotus
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Lotus has a lot to say about its breathtaking new Theory 1 concept car. It "embodies the future of intelligent performance vehicles," and its design encapsulates "three core principles – Digital, Natural, and Analogue (DNA)."
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After recently setting the Nurburgring Nordschleife 12.9-mile track record, the Lotus Evija X lays a smoky trail of rubber straight into the hay bales at the start line at the Goodwood Festival of Speed in two seconds. Not the kind of record anyone wants.
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For bragging rights to be the world's fastest car, Nurburgring Nordschleife is the benchmark. The Lotus Evija X – an all-electric hypercar – entered the 'Ring, looking to take the crown from the Mercedes AMG-One on the famous racetrack in Germany.
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Lotus is aiming to go 100% electric by 2028, a mission that's seen it launch hyper-SUVs and hyper ebikes. Now it's turned its attention to hyper-chargers. Its Flash Charge hardware will be future-proofed for outputs up to 450 kW.
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Yes, it's a bike. And yes, it's an exorbitantly expensive Lotus ebike, not a cheap Lotus car. But the 21.6-lb (9.8-kg) Lotus Type 136 is so loaded with singular heritage and cutting-edge tech that it could be to cyclists what the great Esprit was to drivers.
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Fifty-three years ago, Lotus founder Colin Chapman set out to discover how Lotus design principles could be applied to a Can-Am Series race car. The long-time-coming result is a V8 known as the Type 66 – and only 10 of them are being built.
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Two years ago, Lotus unveiled the Emira V6 and described it as "the most accomplished Lotus sports car ever made." Now the British automaker has unveiled a four-cylinder version, which it says is the most powerful 4-cylinder car it's ever produced.
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Ten-minute EV charging has been teased for years now, but charging times remain much slower. Even if the 6-min Nyobolt battery doesn't pan out in the real world, it gives us an idea of what an all-electric 2023 Lotus Elise successor might look like.
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Salon Privé is best known for its globally recognized Concours d’Elégance, but over the 15 years since it began, it has grown into a week of automotive celebration that encompasses important car and luxury product launches and an upmarket lawn party.
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Lotus moves about as far away from its recent history of light, stripped-down coupes as possible. With a 600-hp electric AWD, LiDAR units that pop up when called upon and touchscreens all over, the new Eletre SUV is a comfy, high-tech machine.
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The Quail is the stage upon which prestigious marques show their finest wares for the first time and while 2021 saw a bumper crop of new models, this event is more than a hypercar showroom, it is a celebration of automotive excellence spanning all eras.
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After 25 years, the Lotus Elise, along with its Exige and Evora siblings, steps aside, leaving the spotlight to the Emira. Lotus' newest sports car wears a new set of Evija-inspired clothes and continues in the tradition of light, agile performance.
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