Automotive

In photos: Trucks and 4x4s run bigger and meaner at SEMA 2017

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New Atlas takes a look at the best trucks and 4x4s for this year's SEMA show
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Jeep CJ10 Honcho build from Voodoo Offroad and Daystar Products International
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Jeep CJ10 Honcho build from Voodoo Offroad and Daystar Products International
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Daystar stretched the Jeep Wrangler out around 12 cylinders of engine power with this OffRoadster build
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A look at the neat, shiny interior of the Daystar OffRoadster
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Daystar Products OffRoadster
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1951 Ford F1 by Premier Street Rods
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1951 Ford F1 by Premier Street Rods
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Ford gets ready for some fun in the dirt with the 2017 Ford Super Duty F-350 Lariat "Operator"
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Speaking of fun in the dirt ... the 2017 Ford F-150 Raptor SuperCrew by Addictive Desert Designs
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Performance enhancements on the Addictive Desert Designs' Ford F-150 Raptor SuperCrew include a 6-in lift kit, upgraded Alcon brakes and an ADD intercooler
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2017 Ford F-150 Raptor SuperCrew by Addictive Desert Designs
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2018 Ford F-150 Lariat SuperCrew by CJ Pony Parts
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2017 Ford Super Duty F-250 XLT by BDS Suspension
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Ford Raptor pace truck
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Designed for off-road performance, this 2017 Ford Super Duty F-250 XLT was converted to a short bed for a 126-in wheelbase, before a raft of other upgrades like the BDS/Fox suspension components, wide body kit and 42-in tires
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The Honda Ridgeline isn't usually thought of as the most rugged of pickup trucks, but the Baja race truck has been doing alright for itself 
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1947 Jeep CJ-2A
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A beautiful 1947 Jeep CJ-2A on sale at SEMA
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One of the cooler hood ornaments of SEMA, perfect for a classic Jeep
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The "F 5.11"
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4x4s of SEMA 2017
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Maybe we should have included this one in our SEMA cars gallery, because it was originally a Camaro, but it just looks so big and rugged, we figure it fits better here
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Hauk Designs had a few of the nastiest off-roaders of this year's show. such as the Bootlegger AWD Camaro
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Another Beastly off-road creation from Hauk Designs
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Wouldn't be our first choice of colors for a 4x4, but it certainly catches the eye
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The Toyota 4Runner looking extra mean
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This Lexus is a bit more rugged than the average
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Trucks of SEMA 2017
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Trucks of SEMA 2017
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A very unique towing set-up
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Topfire makes the Wrangler angry
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"MAVA" may not be as catchy as "MAGA," but it sure looks cooler
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Pretty cool tailgate seat slide-out on a 2016 Chevy 3500 Express with Quigley 4x4 conversion
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2016 Chevy 3500 Express with Quigley 4x4 conversion
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Trucks of SEMA 2017
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Jeeps of SEMA 2017
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The "Extreme Landcruiser" looks ready for some serious beach search and rescue
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Rust and tarnish really stands out amidst all the fresh, bright paint at the show
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An extra-vibrant paint job for a low-riding pickup
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The Extreme Landcruiser looks equally gnarly up front
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Chevy Colorado ZR2 Development Truck concept
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Chevy and American Expedition Vehicles team up on a special ZR2 concept truck
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The Chevy ZR2 AEV gets an upgraded suspension, bed rack, new bumpers, LED lighting, a snorkel, a fridge/freezer and a number of other upgrades and accessories
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Chevy and Luke Bryan team up on an outdoorsy Suburban concept aimed at hunters, fishermen and more
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Chevy rides the popular wave of stand-up paddleboarding with the Traverse SUP concept
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There seemed to be nearly as many Ford Broncos as Jeep Wranglers – we'd say enthusiasts are ready for the Bronco's big comeback
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"Pitbull" is the perfect name for this Jeep Wrangler Rubicon
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Rugged Wranglers of SEMA 2017
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Jeep Wrangler Rubicon by Pitbull Motor Toyz
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Bigfoot, the original monster truck
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1932 Ford Roadster Pickup
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This photo gives a better idea of how Daystar stretched the Jeep Wrangler to fit all twelve cylinders below the hood
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US Specialty Vehicles' Rhino XT is a different look for the Jeep Wrangler
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USSV Rhino XT
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The "Hybrid" from Bruiser Conversions backs up its mean look with an LS7 V8
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Ford Broncos of SEMA 2017
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This insane machine, the 1 Bad Funco F9 build, has an 1,800-hp 454-cu in twin-turbo engine, air ride suspension and composite body
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A pretty impressive way to get your bikes to and from the trail and in and out of the van
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Trucks of SEMA 2017
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Trucks of SEMA 2017
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4x4s of SEMA 2017
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Trucks of SEMA 2017
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4x4s of SEMA 2017
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Gladiator Tires G-Wagen
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1996 Ford Bronco build called "The Red Knight", it includes a 5.0-liter Coyote engine
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Rugged Ridge Wrangler Unlimited
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Lazy Lizard Body Armor shows its shine on a UTV
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One seriously jacked Hummer
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4x4s of SEMA 2017
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It had plenty of competition, but this 1966 WD-40 "Boosted Bronco" was our favorite Ford Bronco on show. Who knew WD-40 colors would look so good on a classic utility vehicle?
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In addition to its bold look, WD-40 worked with builder Aaron Vaccar to update this '66 Bronco with an EcoBoost turbo powertrain (and, of course, use plenty of WD-40 products along the way)
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Who says big, loud wheels are only for road-going cars and trucks?
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A pretty convincing blend of sand and water fun
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A Mercedes G-Class rolling on Forgiato wheels
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The all-new Rezvani Tank makes an appearance
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Hard to believe, but the Rezvani Tank is based on the Jeep Wrangler
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We didn't think the rear looked great on paper, and it doesn't look great in person, either
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The Tank is powered by a 500-hp 6.4-liter HEMI engine
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Absolutely massive
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Buggie at BFGoodrich
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This USSV Rhino XT gets a little extra color
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We take that to be "Dune Whore"
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Textron Stampede side-by-side all tracked up for winter
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2016 Textron Wildcat by Cash Performance
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Jeeps of SEMA 2017
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Catching air on the drift track
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Catching the drift on the drift track
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Trucks (and side-by-sides) of SEMA 2017
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This one looks like a good time in the desert
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4x4s of SEMA 2017
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The Subaru Crosstrek isn't the typical choice for a rugged off-road build, but here it gets overhauled by LP Aventure
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Trucks of SEMA 2017
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Trucks of SEMA 2017
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Another crazy monster Jeep 
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The VW Atlas is one of the newer large SUVs on the market, and here it gets burlified into an adventure 4x4 complete with 35-in BFGoodrich Mud Terrain KM2 tires
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Tanner Foust 2017 VW Atlas buld
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We strolled past this dirt-bike hauler again and saw the bike lift in action lowering the bikes out to the ground
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We strolled past this dirt-bike hauler again and saw the bike lift in action lowering the bikes out to the ground
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Some shiny metal makes an old truck look rather purty
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Trucks of SEMA 2017
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Trucks of SEMA 2017
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More Ford Bronco love
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The Onward CS Concept Car, a side-by-side concept that mixes "high-end luxury and off-road utility"
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We reckon all the entertainment and grilling equipment might have a tough time surviving the trail, but this baby looks like the perfect way to tailgate afterward 
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We wouldn't mind having this set-up on a pickup truck for game day tailgates
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4x4s of SEMA 2017
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Ford Broncos of SEMA 2017
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1965 Ford F-250 "Six-Pack" from Icon
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Hennessey's Velociraptor looks ordinary enough from this angle ...
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But step over to the side a little and you see that the usual four wheels are actually six
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Hennessey offers the Velociraptor 6x6 for a cool $349K (includes base truck), adding the extra axle, 600+ hp twin-turbo engine tune, an upgraded Fox suspension, 20-in wheels with off-road tires, new front and rear bumpers, a roll bar and LED lights
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Parting shot of the Hennessey Velociraptor 6x6
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Fast Attack vehicle built for "Furious 7" and driven by Jason Statham in the movie
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The Fast Attack is powered by a modified 500-hp 6.2-liter LS3 engine and includes a custom-built chassis and suspension and fiberglass body
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An awesome Wrangler flatbed known as the "FrankenBrute"
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The FrankenBrute build gives this Jeep Wrangler some extra utility
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Warn highlights its winches on a Land Rover Defender
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Kitted out Warn Toyota Tundra with a rather fancy canoe on top
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The 2017 Jeep Wrangler becomes the Bruiser 6x6
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That extra Bruiser 6x6 axle helps support a proper bed in back
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Bruiser Conversions also adds a 480-hp LS3 engine conversion, 40-in Toyo M/T tires around beadlock wheels, an upgraded suspension system, modified interior and more
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A peek inside the Bruiser 6x6, which inclues Katzkin leather seats and JL Audio speakers/amp/subwoofer
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Another monstrous creation from Hauk Designs
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Hauk Designs "Super Soldier"
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A refashioned 1989 Jeep Comanche from JCR Offroad
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Born Bad Customs at SEMA 2017
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Ford Raptor with some extra organization
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Jeeps of SEMA 2017
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2017 Demilitarized Concept Polaris Dagor with Line-X coatings
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4x4s of SEMA 2017
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Yep, another 6x6, this one carrying an awesome Polaris Timbersled conversion snow bike
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The Original Overlander by Max-Bilt, a 1949 Willys updated with 1999 Jeep Cherokee components and other modifications
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Ford Bronco "Urban Madness III"
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Monster truck
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American Expedition Vehicles at SEMA 2017
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1983 FJ40 Land Cruiser build from The FJ Company
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This FJ Company Land Cruiser was stickered at $97,350 at the show
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FJ Company 1981 FJ43 Land Cruiser build
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The modernized interior on this $210,500 FJ Compnay 1981 FJ43 includes a digital instrument panel, signature sound system and center console with iPad Mini
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The interior on the 1983 FJ40 is simpler than the FJ43 with iPad but still nice
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Bullet Liner Hummer and bike
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2017 Jeep Wrangler Chief Edition with folding fabric roof, Thaler Design M715 front-end, upgraded bumpers and more
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The Wrangler Chief Edition is all ready for a tailgate or picnic
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Most of the Jeep builds we saw were more ready for the hot weather of the desert, but this one's built for the deep snow of the high country
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Webasto at SEMA 2017
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Synergy MFG JKC 1 Jeepster Commando
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Synergy MFG JKC 1 Jeepster Commando
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1941 Willys MA
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1941 Ford GP
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1942 Willys MB
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1942 Willys MB
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1951 Willys M38
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1952 Willys M38-A1
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5.11 Tactical truck
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Mopar-mod Dodge Durango SRT
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The Jeep CJ66 debuted at last year's SEMA Show blends a 1966 Wrangler CJ body with a TJ frame and JK parts
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For the Jeep Shortcut, originally shown at Easter Jeep Safari 2016, Jeep's taken more than a foot off the Wrangler to create a shorter, more maneuverable 4x4
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Inside the Jeep CJ66
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Debuted at this year's Easter Jeep Safari, the Jeep Switchback hangs a variety of performance and aesthetic parts on the Wrangler, including a concept hood, half doors, Safari hard-top and roof rack
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1935 Dodge Pickup with Mopar 345 Crate HEMI Engine Kit
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At the close of SEMA, as the halls started to fill with thick exhaust of exhibitor vehicles peeling toward the exits, we thought we saw one last Bronco. But this is actually an International Scout II - just as cool
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New Atlas takes a look at the best trucks and 4x4s for this year's SEMA show
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View gallery - 162 images

One of the best parts about the annual SEMA Show is the virtually even split between crazy cars and towering trucks. At other auto shows, trucks and 4x4s often spend most of their time in the shadows of major production and concept car debuts, but at SEMA they're front, center and impossible to miss. And the lifted pickups and fully fortified off-roaders are as much a draw as the crazy car concepts. Here are our favorites, from massive trucks that brush the deep-blue Vegas sky and 6x6s made to live in the dirt, to ruggedized vans and beyond.

Bronco explosion

It would seem that the world is very ready for the return of the Ford Bronco. It's been a few years since we've attended SEMA, but we don't remember seeing too many Broncos last time – it was Wranglers, Wranglers and more Wranglers. This time around, it seemed like there was a Bronco around every other corner, which we assume has something to do with the enthusiasm around the imminent return of the venerable 4x4.

In addition to its bold look, WD-40 worked with builder Aaron Vaccar to update this '66 Bronco with an EcoBoost turbo powertrain (and, of course, use plenty of WD-40 products along the way)
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Every Bronco we saw had been dipped in the fountain of youth for perfectly polished, meticulously detailed creations that might as well have just rolled off the production line. Our favorite was this WD-40/SEMA Cares "Boosted Bronco." A full update to an original 1966 Bronco, the Boosted Bronco's name refers to the turbocharged EcoBoost powertrain that provides a mix of modern-day power and efficiency. Some might think the WD-40 mix of deep blue and yellow is a bit gaudy, but we think it complements the Bronco's lines quite nicely. Plus, this one was built specifically to be auctioned for several SEMA Cares children's initiatives, so it gets bonus points there.

The six-wheelers

Bruiser Conversions also adds a 480-hp LS3 engine conversion, 40-in Toyo M/T tires around beadlock wheels, an upgraded suspension system, modified interior and more
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Even in a show that specializes in huge and huger trucks of every make, the 6x6s stand out in the crowd. We knew we'd see the Hennessey Velociraptor 6x6, but we weren't really expecting to see any others. There were a couple, including this here Bruiser 6x6, a 2017 Jeep Wrangler Unlimited transformed into a gorgeously detailed six-wheeled pickup. In addition to the extra axle and the necessary frame extension, Bruiser Conversions has added all kinds of upgrades and mods, including a 480-hp LS3 engine conversion, NAG1 transmission, overhauled suspension, LED lighting, 40-in Toyo M/T tires on 17-in beadlock wheels and custom roll cage. Touches like the Katzkin leather seats and bed decking soften it up with a little upscale style.

That extra Bruiser 6x6 axle helps support a proper bed in back
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Hauk Designs Bootlegger

Clearly designed for a Mad Max-like dystopia, the Hauk Designs Bootlegger turns a 2010 Chevy Camaro into an AWD, go-anywhere machine of mayhem. Yes, the Camaro is a car, but unlike the Kelly-Moss Safari 4 rally Porsche we featured in our cars gallery, the Bootlegger is so big and rough around the edges, we just didn't feel right including it anywhere but with trucks and 4x4s.

Maybe we should have included this one in our SEMA cars gallery, because it was originally a Camaro, but it just looks so big and rugged, we figure it fits better here
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Hauk has disguised the Camaro underpinnings by fitting a custom off-road suspension with Bilstein coilovers up front and Fox coilovers in back, steel roll cage, full underbody protection, and 35-in Pitbull Rocker tires hugging 17-in wheels. GM's LS3 engine sends power through the AWD system. This one won't keep up with other Camaros on the street or track, but it will leave them way behind once the pavement crumbles away into dirt and dust.

You can see dozens of other awesome truck, 4x4 and van builds in our extensive photo gallery.

View gallery - 162 images
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4 comments
Dan Lewis
Hey, C.C.,
PLEASE DO go ahead and reveal what each and every acronym and set of initials you use mean. That's what really good journalists do.
Make it automatic, that you reveal what the acronyms and initials mean. Acronyms and initials are alienating. Remove that alienation from all your copy, please!
James Sullivan
Beautiful craftsmanship, but what an absolute waste of time and money.
guzmanchinky
I would love to see an electric rock crawler.
ljaques
I saw a truckload of CJ10 Honchos on the I-5 heading North yesterday. Eye catching, but kinda ooogly paint. How does the Ridgeline get such high clearance on the front end, compared to the Raptor? The old Scout caught my eye, having flown a '71 for years. Old Broncos are cool if you have a good kidney belt. Autumn camo on the Tacoma looks great. Steampunk rat rod and trailer were wild. Topfire _does_ make the Wrangler look angry and mean. OMG, weak Government Motors Corp deigning to use a takeoff of strong President Trump's MAGA? They'll catch crap for that for decades. <g>