Automotive

Renault's Arkana crossover reflects the demands of the Russian market

Renault's Arkana crossover ref...
Renault Arkana: the Russia is demanding, apparently
Renault Arkana: the Russia is demanding, apparently
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Renault Arkana: very ordinary looking front profile
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Renault Arkana: very ordinary looking front profile
Renault Arkana: a sedan/coupe on the tiniest of stilts
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Renault Arkana: a sedan/coupe on the tiniest of stilts
Renault Arkana: 19-inch wheels
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Renault Arkana: 19-inch wheels
Renault Arkana: wicked LED lighting looks great
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Renault Arkana: wicked LED lighting looks great
Renault Arkana: an all-road sedan
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Renault Arkana: an all-road sedan
Renault Arkana: built for the city, the open road and off-roading
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Renault Arkana: built for the city, the open road and off-roading
Renault Arkana: the Russia is demanding, apparently
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Renault Arkana: the Russia is demanding, apparently
Renault Arkana: a coupe crossover set to launch in 2019
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Renault Arkana: a coupe crossover set to launch in 2019
Renault unveils the Arkana in Moscow
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Renault unveils the Arkana in Moscow
Renault's Senior Vice President of Corporate Design, Laurens Van Den Acker, gets all Russian with the Adidas.
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Renault's Senior Vice President of Corporate Design, Laurens Van Den Acker, gets all Russian with the Adidas.

Renault is apparently big in Russia, owning almost a third of the market through its main brand and majority ownership of Lada. And apparently, Russians want to see more cars with the ground clearance and 4-wheel-drive capability of an SUV, but the body of a sedan.

Hence the Arkana show car, which was just unveiled in Moscow. You could think of it as something like a four-wheel-drive sedan with a mild lift kit and 19-inch wheels.

While it'll likely turn into an international model, it's clearly targeted at Russian drivers, who presumably want the classy sedan look but need their cars to be able to handle poor road conditions and the odd track.

Renault unveils the Arkana in Moscow
Renault unveils the Arkana in Moscow

Renault plans to release the Arkana, or something very similar, in 2019. It'll be built in Russia, using a variety of 2WD and 4WD powertrains, including a brand-new engine built specifically for the Russian market.

Jump into the gallery for more pics of this odd-yet-incredibly-ordinary-looking concept.

Source: Renault

1 comment
jack777
Subaru has been doing this for a long time........... :)