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Arzum Firrin takes a sideways approach to toasting bread

By David Szondy
May 05, 2013
Arzum Firrin takes a sideways approach to toasting bread
The Arzum Firrin uses a sliding tray instead of a pop-up arrangement
The Arzum Firrin uses a sliding tray instead of a pop-up arrangement
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The Arzum Firrin uses a sliding tray instead of a pop-up arrangement
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The Arzum Firrin uses a sliding tray instead of a pop-up arrangement
The Arzum Firrin comes in a choice of four colors
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The Arzum Firrin comes in a choice of four colors

If you find the toast popping up in the morning too much to handle, then the Arzum Firrin toaster may be more your speed. Winner of the 2012 Design Turkey award, the Firrin forgoes alarming pop-out mechanisms for a more sedate sliding tray that is not only easier on the nerves, but also allows the toaster to handle a wide variety of rolls, bagels and other doughy products.

The toaster can be set one of seven levels of brownness (or one for defrost), then it's just a matter of sliding in the the bread and switching it on. When the indicator light goes off, slide out the toast and hunt up the jam. As well as making it less likely you'll need to go digging around with a knife to extricate your breakfast, the tray also slides out completely to make cleaning easier.

The Arzum Firrin is available in choice of four colors and sells for 129 Turkish lira (approx. US$72).

Source: Arzum via Appliancist

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Around The HomeKitchenCookingTurkeyToaster
3 comments
David Szondy
David Szondy
David Szondy is a playwright, author and journalist based in Seattle, Washington. A retired field archaeologist and university lecturer, he has a background in the history of science, technology, and medicine with a particular emphasis on aerospace, military, and cybernetic subjects. In addition, he is the author of four award-winning plays, a novel, reviews, and a plethora of scholarly works ranging from industrial archaeology to law. David has worked as a feature writer for many international magazines and has been a feature writer for New Atlas since 2011.

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3 comments
Martin Winlow
It wins my design turkey award, too! MW
Geometeer
It's not just digging around with a knife to extricate your breakfast: have you ever had to extract a house lizard that died in there? (Natural causes, electrocution, heat, ...) That's hard with a classic pop-up. May (?) be easier with this design.
Don Duncan
I have used a toaster oven primarily for toasting for over 30 years. I would not go back to a pop up for many reasons. 1. I can lay cheese on the bread. 2. Odd sizes, big or small are no problem. 3. I can watch the process thru the glass and take it out anytime.