America's best-selling vehicle series has officially gone electric. Ford kicked off production of the F-150 Lightning today, becoming the second manufacturer to get an all-electric pickup truck onto American roads, following Rivian. With a starting price just under US$40,000, up to 320 miles (515 km)of range and a best-ever 775 lb-ft (1,051 Nm) of torque, the Lightning promises big things for the hundreds of thousands of eager buyers lined up to place their order, as well as the auto market at large.
The Ford F-Series has been the bestselling truck in the United States for 45 years running, and according to Ford, lags behind only the iPhone as far as American consumer products with the highest revenues between 1977 and 2021. So naturally, the first-ever electric version is a big deal for both Ford and the EV market in general. Ford says it's received 200,000 F-150 Lightning reservations since first revealing the truck.
Something of the anti-Cybertruck, the F-150 Lightning packs electric power and its accompanying advantages into the classic dimensions of a standard F-150 with SuperCrew Cab and 5.5-foot bed. It relies on a front/rear pair of fixed-magnet motors wired to buyer's choice of 98-kWh standard or 131-kWh extended-range battery pack.
Ford initially targeted a top range of 300 miles (483 km) with the larger battery, but EPA testing came up in its favor, slapping a higher 320-mile (515-km) official range estimate on the e-pickup. The truck complements that range with up to 563 hp (414 kW), 775 lb-ft (1,051 Nm) of torque, 10,000 lb (4,535 kg) of towing and a 0-60 mph (96.5 km/h) sprint time in the mid fours.
The Lightning also offers some intriguing benefits that ICE-driven F-150s do not, including the ability to serve as a silent backup residential power source for up to three days and a large "Mega Power Frunk" that doubles as a party cooler. On the downside, payload tops out at 2,000 lb (907 kg), well short of the ICE F-150 models that pack over 3,000 lb (1,360 kg). The question of how hard the truck's range will be hit when fully loaded on payload or towing also remains a considerable concern for buyers looking to move serious weight.
Ford is building the F-150 Lightning at its newly developed Rouge Electric Vehicle Center in Dearborn, Michigan, having invested $950 million and 750 new jobs in the ultra-modern EV plant. With Lightning demand running so high that Ford stopped taking orders for the current model year, the Blue Oval is ramping up production with the goal of building 150,000 units per year by 2023. It intends to deliver more than two million electric vehicles – roughly a third of its global volume – annually by 2026 before pushing EVs up to half its volume by 2030.
Ford is fond of advertising the sub-$40K F-150 Lightning base price (before government incentives), but that Pro model is only for fleet customers. Regular truck-drivin' Joes will have to dig farther into their bank accounts or future earnings, laying down $54,769 for a standard-range XLT, after destination fee, before government incentives.
Get an idea of just how high Ford's hopes are at this exact "Model T moment for the 21st Century" in the new video clip below.
Source: Ford
Residential home improvement spending went crazy over the last two years. Home improvement projects generally require the use of a truck here in the States. It's certainly not the most efficient EV to hit the market, but it's much more efficient that a comparable ICE pickup. This signals a major momentum shift in getting the general public to adopt EVs on a large scale.
https://www.motorbiscuit.com/in-2020-regular-cab-pickups-have-almost-no-sales/
So tired of the reporting of the EV F150 as a $40K truck. That is a work truck only available to fleets.
The actual F150 retail buyers will recognize is the EV F150 XLT with only 230 miles of range, and a price of $55K.
To get the 320 mile range EV F150, the price jumps to $75K!
Go look at Ford’s order page if you don’t believe it.
It'd be like "I need to have a bigger house because I got friends over at dinner once a month"...
I don't dispute the comfort of it, I question the actual need and real use