HTC has been as clear as mud on whether the new U Ultra is considered the company's true 2017 flagship, or whether it's an experimental offshoot ahead of an HTC 11 (or an otherwise-named successor to last year's high-ender). Either way, let's see how the Ultra stacks up next to the firm's unquestioned 2016 flagship, the HTC 10.
Size
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The HTC U Ultra is considerably bigger, and the first high-end phablet we've seen from HTC since late 2013. (Remember the pocket-busting HTC One Max?) Compared to the HTC 10, the Ultra measures 11-percent taller and wider, but also 11-percent thinner.
Weight
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Considering the size difference, it's impressive that the U Ultra is only about 6-percent heavier than the HTC 10.
Build
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When imagining the U Ultra, it looks like HTC's designers sat down at their drafting tables with a picture of a Samsung Galaxy phone hanging on the wall. Not only does the Ultra share a glass back and aluminum frame with recent Galaxies, they also look strikingly similar from behind.
Colors
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You have one more color option to choose from with the HTC 10.
Display size
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The HTC U Ultra has a 20-percent bigger display (measured by area, which is more meaningful than diagonals).
Display resolution
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Both have ultra-sharp QHD displays, which means the much-smaller screen on the 10 has the better PPI.
Display type
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Both use IPS panels.
Second screen
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In a bizarre clone-job of LG's V series, HTC added a strip of second display to the upper-right of the main screen. Just like LG's, it gives you shortcuts and notifications that don't intrude on your primary real estate.
Hi-Fi audio
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One of our favorite features in the HTC 10 was its 24-bit DAC to please the audiophiles. That's gone this year.
Headphone jack
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HTC also followed the trend of ditching the headphone jack. While we understand that there are points in history where you need to ditch a legacy port, what's the reason for this one? If losing the 3.5-mm port adds space, how is that space being utilized? What does that add to the user experience?
Or is it just "Apple is doing it, so we are too?"
Processor
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While it's launching a year later, the U Ultra only has a half-generation-newer processor. Qualcomm's Snapdragon 835 will be arriving soon, but the Ultra skips the latest mobile silicon.
RAM
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RAM stays even, at 4 GB.
Storage
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HTC is skipping a lower 32 GB tier for the Ultra, simplifying things with a lone 64 GB option.
MicroSD
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Both let you pop in a microSD card to augment your internal storage.
Camera megapixels
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HTC isn't messing around with the front shooter in the Ultra, providing high-resolution selfies.
Camera aperture (rear)
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Aperture, which often determines the quality of low-lit shots, stays put at ƒ/1.8.
Battery
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On paper, neither phone is breaking any records with battery capacity. On the other hand, the HTC 10 had a fine score in our battery benchmark, so we'll withhold judgment on the Ultra until we run it through tests. (Many factors determine actual battery life.)
Fingerprint sensor
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Both phones have capacitive, home-button fingerprint sensors.
Water resistance
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Unlike Samsung's and Apple's latest flagships, neither of these has any significant water resistance.
Software
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Both run Android Nougat, with HTC's Sense UI (one of the tamer of custom Android skins) layered on top.
Release
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The HTC U Ultra is up for pre-order now, but doesn't start shipping until mid-March.
Starting price (full retail)
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The HTC 10 currently rings up for US$599, but if you're open to a lightly-used model, you can likely snag it for much less.
For more, you can check out New Atlas' initial coverage of the HTC U Ultra and our full review of the HTC 10.