We've seen plenty of video grips which can help you shoot smoother video, such as the Joby Action Grip, the Grip & Shoot, and even the underwater PowerGrip H2O. Now Olloclip is also getting in on the action with Pivot, a video grip which features an articulating hub for shooting at otherwise awkward angles.

Olloclip is best known for its line of clip-on smartphone lenses, but proved it was about more than optics when it launched its Studio case, letting users pimp out their smartphone camera with other photographic accessories. Now its Pivot video grip sees the firm turn its focus on mobile video.

Pivot is a compact video grip which can be attached to cameras using a standard tripod mount, action cameras thanks to a GoPro mount adapter, or smartphones via an included universal clamp, which fits devices with screens in the 4-inch to 5.5-inch range. It also features a cold-shoe mount for attaching accessories like a small light or microphone.

What makes the Pivot different from other video grips is the big hole in the middle which is actually an articulating hub, that also doubles as a finger grip. This allows the grip to rotate 225 degrees, and the ergonomic design should be more secure than standard video grips.

Olloclip says the movement of the Pivot makes it easy to shoot at any angle, whether you're capturing a low shot of a skateboarder, or are standing in a more traditional upright position. The grip is also water resistant, though obviously you'll only want to get it wet if the mounted camera is equally waterproof.

The Olloclip Pivot will be available from late October priced at US$50, which includes the grip, universal clamp and GoPro adapter.

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