If your holiday snapping demands the versatility of up close macro photography and telephoto zoom in one compact camera then a wide-angle superzoom will likely be at the top of your shopping list. Olympus believes that it has you covered with the announcement of a successor to its SP-800UZ superzoom compact camera. The new model retains the same image resolution and movie quality as its predecessor but gets a zoom boost, gains SDXC and Eye-Fi support and is a touch thinner and lighter. The creativity features also benefit from new additions, including a 3D capture mode and Magic Filter additions.

Olympus is claiming the title of the world's longest zoom lens in a compact camera for its new SP-810UZ. It's been treated to a bit more at the telephoto end than the 36x zoom offered on the chunkier P500 announced earlier this year but is not so ultra-wide - at 24 -864 mm equivalent with an f3.3 (wide) to f5.7 (telephoto) aperture. The lens is made up of 13 lenses configured in 10 groups, including four aspherical lenses.

Like the SP-800UZ before it, the new model has a 14 megapixel CCD sensor, retains the novel shadow adjustment technology that's said to offer images as you see them (no matter the lighting conditions), benefits from tracking autofocus and offers high definition movie recording at 720p resolution. Its Sensor-Shift Image Stabilization works with the camera's ISO80 to ISO1600 sensitivity and speedy shutter action to help keep motion blur in check, with the TruePic III+ image processor taking care of color and noise, too.

Intelligent Auto picks from the five most common photographic scenarios to automatically generate the best shot and in-camera Panorama combines three panned shots into one, although up to ten frames can be automatically stitched together on a computer using the supplied software. New to this release is a 3D capture mode that combines two photos of the same subject from different angles, and the camera's Magic Filter creativity options grow from four to ten, including a new member called "Reflection" that adds a glassy, still lake-like reflection to your subject.

The spacious 2GB of internal memory offered on the previous model has been sacrificed in favor of just 59MB but the camera does now support SD/SDHC/SDXC media card formats and is compatible with Eye-Fi SD card technology. Its included Li-ion battery is said to offer 350 shots between charges and HDMI joins USB for physical connectivity.

The 4.2 x 2.9 x 2.9-inch (107.4 x 72.6 x 73.2 mm) Olympus SP-810UZ weighs 14.3 ounces (405g) minus battery and card and will be available in black only from September for US$329.99.

View gallery - 3 images