Like most Scions, the iM is aimed at 18-34 year old consumers who want a fun and sporty yet reliable and economical car. The i in its name stands for individuality, intriguing and income (as in, a good fit for your income), with the M stands for modern, multifaceted and magnetic.
Little in the way of specs have been provided, although the car is described as having sporty handling and a "racing inspiration." This can be seen in its wide stance, low ride height, front and rear bumper overhangs, fog lights and deep air intakes. It also features an adjustable-height racing suspension, 19-inch forged alloy wheels, and a braking system that incorporates vented rotors and 4-piston front calipers.
Additionally, its fuel economy is said to be "excellent."
The production version of the car will be unveiled next April at the New York International Auto Show, at which time more specs will be provided. An exact price has yet to be announced, although Scion has stated that it should be less than US$20,000.