FUJIFILM
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The first X100 camera from Fujifilm was announced in 2010, and released in early 2011. There have been a few additions to the family since, but the upcoming X100V represents a significant upgrade on what's come before.
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Fujifilm has announced the successor to 2018's retro-stylish X-T100 mirrorless camera. The X-T200 weighs less than its predecessor, has a noticeable grip for improved comfort in the hand, can record 4K video at 30 fps and is faster in a shootout.
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The X-Pro3 has been designed to encourage photographers to adopt a traditional shooting style by presenting the LCD monitor around back as closed by default so it's easier just to frame shots by looking through the hybrid viewfinder.
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InFujifilm has announced the successor to last year's X-A5 retro-styled mirrorless camera, the X-A7.
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Fujifilm has entered the surveillance camera market with a model that's capable of zooming in on a vehicle registration plate a kilometer away. The SX800 also includes a new image stabilization mechanism, real-time correction of heat haze and fog and fast autofocus.
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Fujifilm has added an audio element to its line of instax hybrid digital instant snappers, sort of. The mini LiPlay allows users to record a short audio clip that's converted into a QR code on the credit card-sized photo it prints out. Scanning the code in an app then plays the audio clip.
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Last year, Fujifilm teased the GFX100Megapixels Concept, featuring a large sensor about 1.7 times the size of a full-frame image sensor and capable of recording 4K video. Now the company has announced a late June release for its new 102 megapixel medium format flagship, the GFX100.
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Fujifilm has announced a follow up to its X-T20 APS-C mirrorless camera from 2017. The X-T30 is essentially a cheaper and slightly less feature-packed version of the X-T3 mirrorless camera launched in September, 2018.
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There's no place better in the world than Photokina if you want to completely drown yourself in the equipment, culture and business of photography. We spent a couple of days putting together this giant gallery to give you a sense of what the world's biggest camera nerd expo is all about.
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Fujifilm has had quite a busy Photokina 2018 so far, announcing a new instant camera, an upcoming projector sporting a rotating Fujinon lens and a new GFX medium format series flagship. The company also outlined plans for the development of a 100 megapixel medium format concept.
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Fujifilm has announced a more portable version of its GFX 50S medium format mirrorless camera from last year. The 50R has essentially the same internals as its predecessor, all squeezed into a rangefinder style body. But Fujifilm has taken the opportunity to include a few modest upgrades.
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Projectors come in some pretty compact sizes these days, but higher quality options still come in bulky packages that need to be stored somewhere. A new projector from Fujifilm will allow for both vertical and horizontal orientations thanks to a clever, first-of-its-kind rotating lens.
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