FUJIFILM

​Fujifilm has announced a follow up to its X-T20 APS-C mirrorless camera from 2017. The X-T30 is essentially a cheaper and slightly less feature-packed version of the X-T3 mirrorless camera launched in September, 2018.​

There's no place better in the world than Photokina if you want to completely drown yourself in the equipment, culture and business of photography. We spent a couple of days putting together this giant gallery to give you a sense of what the world's biggest camera nerd expo is all about.

​Fujifilm has had quite a busy Photokina 2018 so far, announcing a new instant camera, an upcoming projector sporting a rotating Fujinon lens and a new GFX medium format series flagship. The company also outlined plans for the development of a 100 megapixel medium format concept.​

​Fujifilm has announced a more portable version of its GFX 50S medium format mirrorless camera from last year. The 50R has essentially the same internals as its predecessor, all squeezed into a rangefinder style body. But Fujifilm has taken the opportunity to include a few modest upgrades.​

​Projectors come in some pretty compact sizes these days, but higher quality options still come in bulky packages that need to be stored somewhere. A new projector from Fujifilm will allow for both vertical and horizontal orientations thanks to a clever, first-of-its-kind rotating lens.

​While Nikon and Canon duke it out for full-frame mirrorless camera supremacy with Sony, Fujifilm has opted to stick with an APS-C sized sensor for its latest retro-cool mirrorless snapper - the X-T3 - which debuts the company's latest generation CMOS sensor and image processor.

​Fujifilm's X Series mirrorless cameras have been oozing retro-cool for some time now, but they are much more than mere eye candy – as we found out for ourselves in February when we went hands-on with the series flagship. Now the company has announced a new member of the family, the X-T100.​

With a thicker body, in-body image stabilization and expanded video capabilities, Fujifilm's new X-H1 will be a worthy consideration for photographers looking for a mirrorless camera. New Atlas had some hands-on time with the new X Series flagship, and we've got a few early impressions to share.

Fujifilm has unveiled what it's calling its highest performance camera in its X Series range of mirrorless cameras. Building on the impressive feature set of 2016's X-T2 flagship, the X-H1 gains in-body image stabilization and advanced video recording features which are sure to please movie makers.

​Back in August 2016, Fujifilm launched the budget-friendly X-A3 camera for selfie-obsessed young snappers. Now the company has announced its successor, the X-A5, with a performance bump and faster autofocus. Also in the box will be a brand new zoom lens.​

​Fujifilm has announced the successor to last year's retro-styled X-E2S mirrorless camera. The X-E3 is the smallest and lightest in the X series, and as well a bringing 4K video capabilities to the party, it also caters for remote operation using a smartphone over Bluetooth – an X series first.

The Fujifilm Instax SQ10 is a digital instant camera which produces pocketable square prints. We take the quirky shooter for a spin to see whether its digital skills make for a smarter instant camera, or if they detract from the retro experience which draws many users to Instax cameras.